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Copy of FOOD TRUCK

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by

Brandon Wall

on 1 May 2015

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Transcript of Copy of FOOD TRUCK

STATE ON-THE-GO
AGENDA
Questions?
Promotions
Research Portfolio
Business Plan

Brandon Wall
CEO
Molly Hesketh
CHRO, PR
BS from Penn State University and MS from Auburn University
Experience in food service industry
State College native
Public relations, hiring, staff management, government regulations and licensure
Alex Galinskiy
CFO
BS in Economics from Penn State University
Over 4 years of experience in the fast food industry
Chief Financial Officer
Howard Dash
CMO
BS from Penn State University and MBA from Temple University
former Advertising Manager at Unilever
Promotional efforts, increase in awareness on campus, brand development
The Financials
How It Works
Ice cream truck style
Stationary location
Focus on downtown area
Marketing
Survey
Predictions
Results
Our Menu
HISTORY
ABOUT US
Signature Dishes
The Chicken Box
5 PIECE CHICKEN BOX MADE FROM ONLY THE MOST TENDER WHITE MEAT CHICKEN BREASTS. MARINATED IN THE SECRET STATE-ON-THE-GO SAUCE AND FRIED IN CANOLA OIL. THEY'RE COOKED TO PERFECTION AND MOUTHWATERING EVERY TIME. ADD ON FRIES AND FOUNTAIN DRINK FOR $2.00
$7.50-9.50
The Classic Burger
PERFECTLY COOKED NATURAL BEEF PATTY SERVED WITH YOUR CHOICE OF TOPPINGS: KETCHUP, MUSTARD, MAYO, BARBECUE SAUCE, CHEESE, LETTUCE, TOMATO, ONION, AND/OR BACON. ADD ON FRIES AND FOUNTAIN DRINK FOR $2.00
$7.00-9.00
Hot Dog Duo
2 GOURMET HOT DOGS SERVED WITH YOUR CHOICE OF TOPPINGS: KETCHUP, MUSTARD, RELISH, ONIONS, CHILI, COLESLAW, KOSHER DILL PICKLES, AND/OR TOMATOES. ADD ON FRIES AND FOUNTAIN DRINK FOR $2.00
$4.50-6.50
State Nachos
NACHO CHIPS COVERED WITH SPICED GROUND BEEF, DICED TOMATOES, RED ONIONS & MIXED CHEESE SERVED WITH SOUR CREAM AND SALSA.
$7.00
Sides
Beverages
Fries
3 Piece Chicken Box
Cheesy Nachos
Onion Rings
$3.00
$5.00
$4.00
$4.00
Fountain Drink
Pepsi
Mountain Dew
Brisk Iced Tea
Dr. Pepper
16OZ. FOUNTAIN DRINK: MOUNTAIN DEW, PEPSI, DIET PEPSI, BRISK ICED TEA, DR. PEPPER, ROOT BEER, GRAPE SODA.
$1.50
$1.00
$1.00
$1.00
$1.00
Take 20% Off Your First Purchase!
Free Onion Rings with a Purchase of a Chicken Box Meal!
$1.00 Off a Burger!
Buy One Entree, Get One Free!
How much are you willing to spend on a night out after socializing/partying?
30%- $6-10
If you go out, what type of food are you more likely to eat?
83%- Fast Food
What genre of food do you prefer if you go out? (check all that apply)
65%- American
What methods do you utilize to get food?
43%- Delivery
Do you prefer...
65%- Hand food
On which days of the weeks do you go out?
46%-Thursday
95%- Friday
97%- Saturday
If you don't know your consumer, business will fail
devised with the intent of learning extensively about purchasing behaviors of college students on nights out
Created on Google drive
Able to get over 100 responses
Market Penetration Strategy
Four P's
Price
Product
Place
Promotion
Growth Strategy
Employment
Hiring
Training
Salary
Performance expectations
SHORT TERM
LONG TERM
State ON-THE-GO is an energetic, imaginative mobile food truck company aimed at offering affordable foods using high quality ingredients. We view ourselves as partners with our customers, our employees, and our community. We aim to become a regionally recognized brand, capitalizing on the uniqueness of the mobile food industry and promoting rapid growth in the State College area. Our goal is facilitate growth, improve food accessibility, and maintain our customer satisfaction.

MISSION STATEMENT
Start-up Costs
=$195,300
Three Year Income Prediction
Year 1 = Net income of $93,645
Year 2= Net income of $221,145
Year 3= Net income of $291,320
Information for Investors
- Growth of over 300% from year to year 3
- The investment will be taken as a
loan and repaid within 24 months.
Market Research
Financial Forcast
Marketing Strategies
Product Logistics
Employment Management
What's Next
Conclusions
Questions
Students will prefer fast food
Majority of students go out Thursday-Saturday nights
Most people like to get food after a night out
drove key questions
for example, how much students are willing to spend after a night out
BS from Penn State University
Memphis, TN native
Full transcript