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E-commerce Strategy (P6)

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Liam Richardson

on 17 February 2016

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Transcript of E-commerce Strategy (P6)

E-commerce Strategy (P6)
Customer interface - This is how the customers on the e-cmmerce website interact with the page, enabling them to navigate around the website. This includes things like the products page, about us page, etc, which the customer may want to look at. If these are easy to find and very easy to navigate to, then the customer will be impressed with the interface and how much they are able the interact with the e-commerce.
Choice of ISP - This is what sort of provider you use to gain access to the internet. The choice for this can be very hard as their is many different service providers that yu can choose from. You need to make this decision very smartly as the better then interenet provider, then the better the service provider, the better the e-commerce website you can provide to the customers. Choices inlcude BT, sky, etc.
Marketing - This is how the website would be displayed to customers for the purpose of promotion, service or brand. The best thing to do for this is to find a target market for the e-commerce business by doing a bit of market research into various areas of a specific market. This means you can discover the customers need for the service of the e-commerce website. This also means that customers of a specific market will discover the e-commerce website and be attracted to it.
Setup - This will include the hardware, networking and software need to be paid for. They can either be rented or bought. Also you can use either internal or external skills to setup the system.
Fraud Protection - The website needs to be secure so that people cannot fraud things like customers details and card details. This can be done by using things such as SSL, HTTPS and making customers have strong passwords including lower case and upper case letters, numbers and symbols. This is all done to prevent mostly identity theft on the website, so that customers can trust the website for all of their purchases that they may do in future. I would propose making the customers have very strong passwords including upper case and lower case letters, numbers, etc. to make sure that the passwords aren't easy to hack.
Ease of use - A customer on an e commerce website is able to use things such as the search tool, enabling customers to find something specific, quickly an efficiently on the e commerce website. Another factor that makes the e commerce easy to use is the cart. Just like normal shopping you can add items to your cart, but you don't have to carry it round, it just stays in your cart till you check out. Lastly, if products are delivered incorrectly, then the customer can send them back whenever and ask for a replacement or just cancel the order.
Display of products - For the e commerce website, there has to be a clear display of products for the user to see. For example sometimes the design of the e commerce can get in the way of the products. For this reason a clear display of all the products on separate pages should be done. For example ducts of the same type (e.g. cleaning) should all be placed on one page in which the customer can find the product. This should be done with all products on a page in which the user can scroll down and see a vast number of products all on one page, reading from left to right on that page.
Personal details entry - For the personal details entry on an e commerce website, people can be quite cautious when entering these details. This means that the entry form on the e commerce website should looking reliable and very safe, ensuring the customer that their details are confidential to the website. It should have a clear layout of blank boxes down the page, with instructions above them of what to enter in each box. For example entering their Address in one box and their phone number in another box.
Credit card entry - This is another thing that customers usually do not like doing on an e commerce website as again they feel that the information they are entering may not be kept confidential. This means that again there should be something ensuring the customer that their information will only be used for the purchase of this product. The entry form for this should give he user the option whether to see the numbers they are entering or not see them, just in case they are in a public place. They should also be given the option to save their payment details for quicker future purchases, however they can choose not to remember them as well.
Other types of payment - The e commerce website should also offer other types of payment to customers that they fell may be more secure. For example lots of people are using Paypal now, which is a very secure way of paying for things online as your personal details are not revealed, only the information of your Paypal account. This means customers feel much safer purchasing products on the page. Also the e commerce should offer things such as discount codes and gift cards which the customer can pay for their products with online instead of having to go in store and use them.
Delivery details - After ordering a product, the customer usually likes to get updates on the delivery of their product. This could include a tracking number on the product which the customer can use to see where their product is at any given time. You could also use the customers details that they entered to contact them about their delivery, for example telling them when it is dispatched, when is reaches the carrier and a date and time for delivery to the customer.
Image - The e-commerce website page has to make the customer feel that the website they are on is trusty and well set out. The web page has to look appealing to customers, for example well set out, with pictures in appropriate places, as well as the text and writing standing out. The image of the website will make the users the first impression, meaning the website has to be attractive so that customers are drawn in.
Style - The style of the website is similar to the image, however is it how the website is laid out and how it is organized. For example, if the website created is well presented, like everything on a page set out in line and every single page on the website is similar and gives the same image to the customer, then they will feel the company is well presented. Also things like the main menu tab at the top of the page and other tabs down the left hand side of the website, makes it easier for customers to use.
In house - This is created and exists within one and only one company, and is their way of hosting the provider for the internet. In the long term, in house service provider can result in lower cost, however in the short term, other employess may have to be hired as it requires certain skills to design a fully functional site by using the in house service provider.
Sub-contracted - This is when the e-commerce website is hosted by another company for money. The amount that is paid to the other company depends on the amount that is done by the subcontractor. However this option can be expensive and have slight communication issues.
Advertising the site - There are various ways in which you could promote the e-commerce business, but i think the most effective way to do this would be to use the internet. People already on the internet that see the advertisement may be tempted to visit the site as it is easy for them to access. For this you could use other major e-commerce websites to advertise the site, targetting a large variety of customers.
Placing in search engines - By placing the e-commerce business name into a search engine, it means that more people may come accross the site just by searching on the internet, and maybe not even serching for the site. Everyone that uses the internet will use a search engine, therefore by placing the business name in a search engine, it will advertise the site even more.
Message board & Chat rooms - These are both places for free advertising over the internet. It is like word of mouth, however people post feedback on the product on a page which everyone can see. This means that if people post good things about the product or business, then it will create good brand awareness for the product. However, there could be some negative feedback posted by people, and this cannot be controlled by the business, which can have a negavtive effect on the website. Message boards will stay there forever and the information will always be there, whereas chat rooms, the messages are deleted once the chat is left or closed.
Maintenance - With the market always growing, the website will have to be updated regularly as products and other business elements will go out of date. This can also be done internally or externally by skilled professionals
Security - This depends on how many security features you have and how good the quality of these security features are. It would be a good idea to inform customers on the website that they are secure and safe.
Leasing - The main cost for leasing will most likely come from things like equipment that they have to use to create, develop, maintain, etc, for the site. It could however in the long term prove more costly than buying.
Advertising - The main areas in which advertising takes place is on the radio and tv. This can be very costly for the business to get an advertisement on these. Also paying for search engine listings can be costly.
Delivery strategy - this is how customers will receive goods that they have ordered. Customers can be charged for this delivery so it doesnt cost the business as much. Also tracking on the item will cost the business.
Staff training - The business can choose to do internal training, which would be cheaper if not much training is needed and there arnt many skill levels. However they may have to use external training which could be more expensive.
Hackers - The website also needs to be very secure to prevent hackers from gaining access to the website and custoers details. This can be overcome by making a very secure password that no one will be able to guess. |However this will just be for small hacker prevention. For more secure prevention of hacking you can use software that closes things known as ports that aren’t being used, to deter hackers away from the system. This means that it takes the hackers onger to gain access to the website so they will no longer try and gain access to the website. I would propose using the software that closes ports that aren't being used to make sure that haclers can't get in this way.
Viruses - This is a malicious program that can get into a computer and cause many things to go wrong on your computer if the program is run. This means that the website could be infected and broken by things such as worms and Trojans. This can be overcome by installing anti-virus software on the website. This means that any viruses found on the system that are not meant to be there will be destroyed by the software, before they do any harm to the system. I would propose installing anti-virus software onto the computer in order to stop the viruses get into the computers and potentially ruin the computer.
Hosting - Hosting is done by a company that provides space on a server in order for you to host files for a website, as well as providing an internet connection, so that other computers on the same server can access the files.
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