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Gruppo Nobili

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Pete Kareha

on 14 April 2013

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Transcript of Gruppo Nobili

Gruppo Nobili Management Team Ali Cannoni
Alison Grochala
Theresa Maloney Cameron McGettigan
Pete Kareha
Dan Ziegler 1) Plumbing Fixtures & Bathroom Accessories $1.7B industry (IBIS World, 2012)

2) Globalization is high and importing foreign goods is increasingly a trend (85% of industry)
Majority (56%) currently from China because of lower costs
‘Made in Italy’ will convey a sense of luxury and quality

3) Remodeling industry ($41.3B) expected to grow with rebound of housing market (kitchen & bath account for 15%)
Demand for energy efficient remodeling is on the rise

4) Market concentration described as medium
Largest US markets: CA, NY, FL, TX How will GN enter the US Market? Manufacturing logistics (import v. domestic production)

Distribution Channels

Marketing Channels

Competitive landscape 1) Plumbing Fixtures & Bathroom Accessories $1.7B industry (IBIS World, 2012)

2) Globalization is high and importing foreign goods is increasingly a trend (85% of industry)
Majority (56%) currently from China because of lower costs
‘Made in Italy’ will convey a sense of luxury and quality

3) Remodeling industry ($41.3B) expected to grow with rebound of housing market (kitchen & bath account for 15%)
Demand for energy efficient remodeling is on the rise

4) Market concentration described as medium
Largest US markets: CA, NY, FL, TX Integrative Growth Opportunity: JV Expansion into the US Market Build multi-year joint marketing campaign: One firm, tiered branding
Promote this partnership with clarity
Leverage Rohl's supply chain and customer base
Financial objective: Break-even (at best), but invest heavily in sales and marketing First 6 Months Build steady brand demand through franchise partnerships
Negotiate competitive deals within our supply channels to reduce underlying costs
Financial objective: 5-10% profit margin At 36 Months Leverage brand equity strength to stage down direct marketing and advertising resources
Growth to Maturity phase progression: evaluate further global expansion
Financial objective: 10-25% profit margin At 60 Months Rohl Family owned
Focused on partnerships (consumer and business)
High-end bath and kitchen products
Footprint in the east and west coast of the U.S. and in Italy
1) Plumbing Fixtures & Bathroom Accessories - $1.7B industry
2) Globalization is high and importing foreign goods is increasingly a trend (85% of industry)
Majority (56%) currently from China because of lower costs
‘Made in Italy’ will convey a sense of luxury and quality
3) Remodeling industry ($41.3B) expected to grow with rebound of housing market (kitchen & bath account for 15%)
Demand for energy efficient remodeling is on the rise
4) Largest US markets: CA, NY, FL, TX Sizing the U.S. Opportunity for GN
Full transcript