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Save the Children
Transcript of Save the Children
The world's leading independent organisation for children
To increase home readings by dads
Timeline and Critical Path Analysis
RISK ANALYSIS STRATEGY
Works in over 120 countries
Has a reach of over 143 million children
One of the main approaches of Save The Children is to educate children everywhere
Donors and supporters
Staff working in the institution
Members of governing councils
Government term and change
Decrease in funding
regulatory bodies and processes
Funding, grants and initiatives
Wars and conflict
Lobbying/ Pressure groups (Home and international)
Home economy situation
Home economy trends
overseas economy and trends
General taxation issues
Specific industry factors
Taxation specific to product/service
Interest and exchange rates
Law changes affecting social factors
Brand, company, technology image
Major events and influences
Advertising and publicity
Competing technology development
Associated/ dependent technologies
Replacement technology/ solutions
Information and communications
Intellectual property issues
Consumer buying mechanisms/ technology
For dads to have an increased awareness
Build upon the campaign "Read on. Get on"
To get all children to learn to read by 2025
Charity Football with Arsenal
To encourage dads to get involved
To kick start the campaign
Letters sent to selected schools (intended audience)
Social media integration
An incentive for giving books in will be to give them ice cream in return
Books are collected from different areas with incentives to do so.
Volunteers will be in a special uniforms, easily recognisable
The books collected will be for the next part of this phase
Collecting books at schools, local libraries, and charity shops
Safety -> security
A fun day for all!
Come and see if you will get the golden ticket!
A magical day where children can come with
their parents to swap books and read together!
Every child will get a random book, which they will all open together!
Each book will have a number, but only a few will be eligible for a golden ticket.
Children who received a golden ticket will participate in the treasure hunt.
They will be given set reading to read for the hunt which will take place 2 months after the book swap event.
Characters from the books will ask the children questions in order for them to proceed.
Grand prize: Disneyland Paris trip (courtesy of Disney)
Ice cream -> Lactose
Dad's engagement -> Target specific media ( Dave, Sky sports...)
16 Feb - 30 April
1 May - 31 June
1 July - 2 August
To get fathers' awareness of the campaign
To inform the public
Generate interest for the final event
Inspire fathers and their children to read and engage with the campaign
Newspaper, social media, flyers
Television, stakeholders, social media, letters
Save the Children
Read On. Get On. : Book the Future
Fathers absence? -> Allow for guardian involvement
On the world book day
Secret location, revealed on the day
Press will be invited
Will be shown through a feed to different libraries where children are
No coverage -> One of our partners to help
Book swap event