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Copy of Starbucks' Business Model Canvas
Transcript of Copy of Starbucks' Business Model Canvas
http://www.nasdaq.com/symbol/sbux/stock-report Bibliography History of the Strarbucks company Estado de resultados Business
Canvas Resources Actual C.E.O Howard Schultz Balance general http://excel.office.live.com/x/ExcelView.aspx?FBsrc=https%3A%2F%2Fwww.facebook.com%2Fattachments%2Fdoc_preview.php%3Fmid%3Did.468136223238054%26id%3D172e0eea918f31a0f859c123d886dd82%26metadata&access_token=1560773795%3AAQBoJ3vvsz9kDNzy&title=starbucks%20balance Key Partners Starbucks success in the international market due to its partenerships
Some partners who teamed Starbucks:
Burger King Key Activities Key Resources financing
Coffee equipment and accessories
suppliers Cost Structure
Revenue streams Customer Relationship Starbucks Card
Song of the month and app (iTunes)
Customer Care website Channels Major distribution channels are Starbucks coffee shops, The wholesale and direct sales.
The channels where Starbucks is distributed are:
airlines Customer Segments THe market is divided into four different segments:
-Middle aged to senior citizens
-Young urban adults
Starbucks focus on young urban adults (educated, high incomes) Starbucks partners Industrie:
Services and pastry specialities.. The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. Starbucks Coffee Company one of the fastest growing companies in the US and in the world. It was founded Washington in 1971 by three teachers Jerry Baldwin, Zev Siegel and Gordon Bowker. Initially, the company was selling coffee and coffee machines. Currently, engages in the purchase, whole coffee beans roasting and selling worldwide. http://www.youtube.com/user/Starbucks
- Use the best coffee beans
- At its creation scheme Starbuck's value added selling music and all kinds of cultural goods: coffee, coffee machine.
- "Make of starbucks a third place" * lsea of México
* Pizza Hut
* Burger King
*Apple Starbucks is essential for every store that was designed to highlight the quality of all aspects that are important to customers. Images, music, smells, surfaces and coffee should be based on consumer satisfaction and, manage to create a sense of brand loyalty. Starbucks is interested in everything about the customers, which is why you should keep the following key activities:
. Coffee beans
. Seasonal products
. Complementary products
. Pastry http://www.boursorama.com/bourse/profil/profil_finance.phtml?symbole=1kBSRB Presented by:
EL MANE Afaf
ESSADDOUQI Imane 2