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Copy of Starbucks' Business Model Canvas

Administración e innovación en modelos de negocio
by

imane essadouki

on 10 April 2013

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Transcript of Copy of Starbucks' Business Model Canvas

Mission Business Model Canvas Type of company Mission and vision 09 Avril 2013 The Product Type of company Starbucks is a public company listed on NASDAQ. Starbucks Starbucks hires people with a sense of commitment to the company and skills to perform their work efficiently. what this company is transferring knowledge and passion of employees and partners to every customer in order to improve satisfaction. Value Proposition Make Starbucks the most recognized and respected company in the world Vision http://starbucks.com
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-irhome
http://thecoffeeteam.blogspot.mx/2012/02/identifying-starbucks-customers.html?m=1
http://issuu.com/erikaalejis16/docs/starbucks_7
http://es.scribd.com/doc/55850605/Star-Bucks
http://www.alsea.com.mx/
http://www.boursorama.com/bourse/profil/profil_finance.phtml?symbole=1kBSRB
http://www.nasdaq.com/symbol/sbux/stock-report Bibliography History of the Strarbucks company Estado de resultados Business
Model
Canvas Resources Actual C.E.O Howard Schultz Balance general http://excel.office.live.com/x/ExcelView.aspx?FBsrc=https%3A%2F%2Fwww.facebook.com%2Fattachments%2Fdoc_preview.php%3Fmid%3Did.468136223238054%26id%3D172e0eea918f31a0f859c123d886dd82%26metadata&access_token=1560773795%3AAQBoJ3vvsz9kDNzy&title=starbucks%20balance Key Partners Starbucks success in the international market due to its partenerships
Some partners who teamed Starbucks:
.Alsea
KFC
Pizza Hut
Burger King Key Activities Key Resources financing
human resources
Facilities
Coffee equipment and accessories
suppliers Cost Structure
Revenue streams Customer Relationship Starbucks Card
personal attention
fast service
kindness
Song of the month and app (iTunes)
quality
Customer Care website Channels Major distribution channels are Starbucks coffee shops, The wholesale and direct sales.

The channels where Starbucks is distributed are:
Specials Coffees.
Wholesale channels.
Direct sales.
Supermarkets.
Hotels.
airlines Customer Segments THe market is divided into four different segments:

-teenagers
-Middle aged to senior citizens
-Young urban adults
-Tourists
Starbucks focus on young urban adults (educated, high incomes) Starbucks partners Industrie:
Services and pastry specialities.. The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. Starbucks Coffee Company one of the fastest growing companies in the US and in the world. It was founded Washington in 1971 by three teachers Jerry Baldwin, Zev Siegel and Gordon Bowker. Initially, the company was selling coffee and coffee machines. Currently, engages in the purchase, whole coffee beans roasting and selling worldwide. http://www.youtube.com/user/Starbucks

- Use the best coffee beans

- At its creation scheme Starbuck's value added selling music and all kinds of cultural goods: coffee, coffee machine.
- "Make of starbucks a third place" * lsea of México
* KFC
* Pizza Hut
* Burger King
*Apple Starbucks is essential for every store that was designed to highlight the quality of all aspects that are important to customers. Images, music, smells, surfaces and coffee should be based on consumer satisfaction and, manage to create a sense of brand loyalty. Starbucks is interested in everything about the customers, which is why you should keep the following key activities:
. Coffee beans
. Seasonal products
. Complementary products
. Pastry http://www.boursorama.com/bourse/profil/profil_finance.phtml?symbole=1kBSRB Presented by:

EL MANE Afaf
ELIAMANI Ferdaws
ESSADDOUQI Imane 2
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