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Ruth's Chris Steak House

Ruth's Chris Steak House case study. Marketing Management

Jose Guillen

on 23 November 2012

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Transcript of Ruth's Chris Steak House

in the news... 1927 - 2002 1948 Married Rodney Fertel Became the first
female horse trainer
in Louisiana 1965 Purchased Chris Steak
House Hurricane Betsy 1976 Ruth's Chris Steak House First Ruth's Chris Franchise 2005 Largest fine dinning steak house in the U.S The First Lady of American Restaurants Still... 2005 IPO US$ 154 Million in new Equity Capital Sales Grew to a record US$ 415.8 Million Existing New Existing New Restaurant Brands Market Penetration Market
Development Product
Development Diversification So Hyun Park Maximillian Mueller Jayant Singh Saif Nawaz Shah Jose Guillen Beef
eaters Affinity for U.S. brands Population Key Success Factors Do people eat outside? Import of U.S. Beef High disposable income Business Economic growth will not save Ontario: Drummond report Kellogg to buy Pringles for
$2.7-billion Entertainment 54th Annual Grammy Awards Internationals Woman Sues New York City
for $900 Trillion Sports The business of Linsanity International vs. Domestic Models adopted Penetration
Market Development 2005 2009 2007 Tokyo 2008 Aruba Dubai Puerto Rico Tourism & High American population Tourism & High American population The worlds fastest growing city with a high regard
towards western culture's dinning experience. Same franchisee as Taiwan and Hong
Kong. High economical income. 4 New International Branches Business & Passion Financials Historical Data Current Financial Snapshot Balance Sheet 2005
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