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Untitled Prezi

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Luis Cordero

on 18 October 2013

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Transcript of Untitled Prezi

Cocum Owner

University degree in Journalism, Universidad Complutense Madrid. Superior Program in Business Management and Communications, Instituto de Empresa IE.

More than 15 years of work experience in advertising, marketing and communications.

Comunidad de Madrid Consejería de Empleo, Turismo y Cultura Años 2012 y 2013
Teatros del Canal/Centro de Danza Canal/Teatro Auditorio San Lorenzo del Escorial
Foro de las Ciudades
Plataforma por el daño Cerebral Adquirido
Semana del Cortometraje de la Comunidad de Madrid
David Calzado
Campaign adviser at Cocum.

Communications director at La Casa Encendida (the third most important Spanish museum incorporated in social media, following the Prado Museum and the Reina Sofía).

University professor in journalism and social media at the Universidad Europea de Madrid.

Pedro Mesas
Campus Chelsea 2013. Our presence in the media.
Social Network
"Learning to play, playing to learn"
5.600 blues childrens in Spain
without Twitter
The succes of social media communication at Campus Chelsea FC Foundation doesn't just rely on how many goals Chelsea score...
We communicate via parent’s testimonials how proud and satisfied they are.
Campus Chelsea annoys me... with buses parked outside the block all day... For hours
I've just found out about the Campus CHELSEA and I don't think there are any places left. What terrible shame #really disheartened
I've got to pass all my exams no matter what. objetive ----> Campus #Chelsea
Table 1. Our main competition in social media
Table 2. Our Competition Social Media Followers
Table 3. The start for creating social network profiles
Although team's succes helps us became more succesful
Specialized Agency in social and cultural communication
The New Mata!
The 2.0 Way
Increase enrollment
Create a community
Improve the online positioning
Spanish Chelsea FC Fans
Listening our stakeholders
+ Benefits
Establish and improve agreements with other institutions and companies
++ Benefits
...values always win
Real Time communication during the Campus
Full transcript