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Magazine Covers

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Mark Blaine

on 10 April 2014

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Transcript of Magazine Covers

Magazine Covers
Trim size: 8.5x11 standard
Folio: It's folded
Front, back, insides
Orientation: Usually vertical
Paper: Heavier stock
Ink: This is where you'll have color or special inks
Coatings: Shiny?
Get readers to pick it up
Clear statement of brand or identity
Informational: What's inside?
What will a reader expect from this pub? The more words on the front, the more small pieces you can expect inside.
Rule of Thirds +
The rack
Trim Size
Hot Spots
Type Size
Handy Rules for Covers
Heartbeats and eyes
Drive-by copy with punch
Masthead consistency
Full bleed
Anticipate use (mail, rack, coffee table, packaging, labels, the Post Office)
Masthead+Selling Line
Main cover line
Main image
George Lois
Famous Ad Guy
Full transcript