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ATTRIBUTION THEORY

a topic of Organizational Behaviour.
by

shekhar tyagi

on 22 November 2012

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Transcript of ATTRIBUTION THEORY

ATTRIBUTES OF PERCEPTION & PERCEPTUAL PROCESS A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
People’s behavior is based on their perception of what reality is, not on reality itself.
The world as it is perceived is the world that is behaviorally important.
What is perception ? Perceiver Target Situation Factors That Influence Perception Our perception and judgment of others are significantly influenced by our assumptions of the other people’s internal states.
When individuals observe behavior, they attempt to determine whether it is internally or externally caused.
Internal causes are under that person’s control.
External causes are not – person forced to act in that way.

Attribution Theory: Judging Others Determination is judged through:
Distinctiveness
Shows different behaviors in different situations.
Consensus
Response is the same as others to same situation.
Consistency
Responds in the same way over time. Frequently Used Shortcuts When Judging Others Projection Halo Effect Stereotyping Selective
Perception Contrast
Effect
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