Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

The Digital Era: Higher Ed's Role in Branding Students for Success

CACUSS 2014 Conference, Halifax, Canada
by

Tang Choy

on 10 June 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Digital Era: Higher Ed's Role in Branding Students for Success

Higher Ed's Role in Branding Students for Success
Hamza Khan

Digital Community Facilitator
Student Life
@HamzaK
Tang Choy
Employment Counsellor
Formerly Career Development &
Employment Centre
@tangchoy
Jessa Chupik
Manager, Recruitment, Retention &
Employment Equity
Human Resources
@humanehr
#cacuss14
#RyersonSA
@cacusstweets

Please Take The Session Evaluation:




Today's student is connected
Online
Not all content generation is great...
Activity

Higher Ed:

Top
3
challenges working in a more digital era?
Digital Identity
Role Modeling
Personal
Session ID: 603
Suite 204
of students with internet access use social networks
96%
Source: National School Boards Association & Grunwald Associates LLC, 2007
Mobile
of young adults (aged 18-24) own a smart phone
79%
Source: Nielsen, 2013
Challenges:
Digital Identity
Personal Branding
Student Engagement
Big Data
Content Curation
Time
Ryerson Initiatives
Branding
Career
Development
6 P's to Personal Branding:
Passion
Purpose
Planning

People
Play
Perseverance
Rewrite Your Bio!
Think...
Goals, values, passions, motivations, what makes you remarkable?
Distribute & scream...
Measure & repeat
Recruiters are online...
94%
78%
use or plan to use social media for recruiting
have made a hire through social media
Source: Jobvite, 2013
Fave Social Networks

Amongst Recruiters
94%
65%
55%
Recruitment
@RyersonU
500+
applications / day
Looking for:
Engagement / interaction
Account management
Positive & professional
Consistent theme
Extracurricular involvement
Politeness
Career Development & Employment Centre
LinkedIn Profile Advising
#RUtalks
Student Life
Digital Community Facilitator Role
Human Resources
Staff Training
Student Training
LinkedIn Photo Sessions
LinkedIn Client
Engagement
Collaboration
Conclusion
Be social
Model positive online behaviour
Help students discover their personal brand
Don't be afraid to take risks!
Higher ed will have a
www.eventmobi.com/cacuss2014
digital impact
We Value Your Feedback!
Session ID: 603
Suite 204
Full transcript