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The Digital Era: Higher Ed's Role in Branding Students for Success
Transcript of The Digital Era: Higher Ed's Role in Branding Students for Success
Digital Community Facilitator
Formerly Career Development &
Manager, Recruitment, Retention &
Please Take The Session Evaluation:
Today's student is connected
Not all content generation is great...
challenges working in a more digital era?
Session ID: 603
of students with internet access use social networks
Source: National School Boards Association & Grunwald Associates LLC, 2007
of young adults (aged 18-24) own a smart phone
Source: Nielsen, 2013
6 P's to Personal Branding:
Rewrite Your Bio!
Goals, values, passions, motivations, what makes you remarkable?
Distribute & scream...
Measure & repeat
Recruiters are online...
use or plan to use social media for recruiting
have made a hire through social media
Source: Jobvite, 2013
Fave Social Networks
applications / day
Engagement / interaction
Positive & professional
Career Development & Employment Centre
LinkedIn Profile Advising
Digital Community Facilitator Role
LinkedIn Photo Sessions
Model positive online behaviour
Help students discover their personal brand
Don't be afraid to take risks!
Higher ed will have a
We Value Your Feedback!
Session ID: 603