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Eploring intuition and its role in managerial decision making- Dane and Pratt

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Eleonora Larotonda

on 15 October 2013

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Transcript of Eploring intuition and its role in managerial decision making- Dane and Pratt

Eleonora Larotonda e Camilla Salati
Exploring intuition and its role in managerial decision making
Intuition
Intuition or reason?
Two problems in management literature
As "affectively charged judgment that arise through rapid, nonconscious, and holistic association."
considerable confusion surrounding what intuition is
no distinction between "use of intuition" and "use intuition effectively".
Intuition or reason?
Two systems
automatic and relatively effortless processing
experiential
automatic
natural
associative
learning information deliberately, developing ideas and engaging in analyses
rational
intentional
deliberate
rule based
is nonconscious
involves making holistic associations
is fast
results in affectively charged judgements
Characteristics of intuition
heuristics
Intuiting involves making holistic associations
experts
Domain knowledge factors
Two sets of factors influence intuition
Task characteristics
Schemas
Heuristic schemas
Expert schemas
Expert schemas
Full transcript