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Lifestyle Sports

A sociological look at lifestyle sports and culture, focussing on the motives of individuals to participate.
by

Benjamin Moreland

on 13 November 2014

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Transcript of Lifestyle Sports

Lifestyle Sports
How do we define a lifestyle/extreme sport?

How do lifestyle/extreme sports differ from mainstream sports?

How can sociological theory help us to understand lifestyle and extreme sports participation?

A critical look at parallels between mainstream sports and lifestyle sports.
Learning Outcomes
Can you name any lifestyle sports?
ALTERNATIVE – practiced in different ways to conventional sports and incorporating descriptions such as ‘new’, ‘post modern’ and ‘post industrial’.
LIFESTYLE – meanings related to personal factors beyond success in competition, although not denying competition can be an element of the practice of lifestyle sports.
EXTREME – a label given to some aspects of practice associated with risk-taking, also associated with branding and commodifying some aspects of practice.
Task
Watch both videos and attempt to define specific features of both sports that apply to their wider collective.
i.e. Traditional Vs Lifestyle
Competitive
Rule Governed
Collective Identity
Specific Individuals
Conform
Specific Dresscode
Lineage
Fun
Participation
Hedonism
Adrenalin Rush
Individualistic
Expression
Identity
Outdoors
Non Aggresive
No Boundaries
Lifestyle sports contribute to this, through interpretations of how people look and behave, what subcultural choices and affiliations they make, what forms of control they take over their lives .
What is a Lifestyle?
Lifestyle is understood as a self-interpreted pattern of actions that differentiates one person from another (or allies people through shared practice).

(Tomlinson et al., 2005)
In more contemporary sociological & cultural thought, lifestyle has come to be a conceptual signpost to forms of social and cultural life in which consumption (rather than production) has come to the fore as the primary source of social identity.

Tomlinson et., (2005)
Link
Culture?
The ‘culture’ of a group or class is the peculiar and distinctive ‘way of life’ of the group or class, the meanings, values and ideas embodied in institutions, in social relations, in systems of beliefs, in mores and customs, in the uses of objects and material life’

Hall & Jefferson, 2000
Lifestyles are, in effect, lived cultures in which individuals actively express their identities

Hebdige, 1979
(Lifestyle Sports)
Subculture
The more policed, outlawed, and criminalized an activity becomes the more ‘edgy excitement’ they are capable of providing. Risk is a challenge, not a deterrent. Increases in control provoke further transgression, rather than conformity.

(Muncie, 2000)
is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong
Subcultures:

Does everyone share the same values and attitudes?

(Wheaton, 2004)
Skating
Moto x
Lifestyle/Alternative
Sports Culture
Jimmy
Rose
Seb
Post Modernist
Perspective
for example against formal bureaucracies or sports associations. Lifestyle – and associated forms – are thus associated with wider patterns of consumption, taste and identity’.
Hegemony
The social dominance of a certain group, exercised not through brute force, but through a cultural dynamic which extends to social life and private realms.
Grassroots Lifestyle Sports
If we used these sports as a vehicle for social change, what do you would be needed and what do you think might happen?
60% of learning surfers are female.

Jarvie, 2006
Can you think of any inequalities in society and especially within sport?
Structure
Agency
Structure
Agency
(Wheaton, 2004; Nayak, 2003)
Wheaton (2004) argues that grassroots lifestyle sports are a site for equality and equal expression, whereas Atencio et al. (2008) suggest the arena of street skating, rather than park skating is a site for the reinforcement of masculinity and hegemony.
How do the characteristics of each discipline differ?
How do they reinforce gender inequality?
Why do you think this might be the case?
Vs
Can you catagorise these sports?
So what value do you place on Lifestyle sports and where do we go from here.....
Critique
Identity
EDGEWORK
http://www.bbc.co.uk/sport/0/winter-olympics/25292546
Meaning and Value...
Juxtaposition
Why do we think then lifestyle sports may be increasing in popularity?
What does this all look like?
Full transcript