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Product Placement- Law and Order: SVU

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Hannah Rukkila

on 28 February 2014

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Transcript of Product Placement- Law and Order: SVU

Product Placement- Law and Order: SVU
Law and Order: SVU
Target Market
The target market for Law and Order: SVU is teenagers, young adults, and middle-aged adults. This product fits this target market because the majority of people who buy Apple technology are in this age category.
Placement of Products
For this product, we are able to place the product in many different places. We can have the forensic scientists holding Apple computers on the crime scene; we can put Mac's in the Police Station and in the morgue. Lastly, all the detectives and lawyers can be using iPhones.
Featuring the Products
We can feature this product outside of the show by placing Apple products behind the actors when they are screening the show or doing photo shoots for different seasons of the show.
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