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Transmedia

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by

Jorge Castro

on 15 October 2012

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Transcript of Transmedia

TRANSMEDIA ALIVET case study Storytelling in the Pharma Industry What is Transmedia? Transmedia * creates a world around the topic being developed
* now every single platform contributes Message to be delivered "We build alliances" To Access Latin America
We help you access LatAm market through our network
To Strengthen your portfolio
We offer you a wide range of products with competitive prices
To Support your livestock production
We give you technically robust products, to guarantee an excellent production outcome How do we pretend to deliver the message? We build a specific brand for each player +
an umbrella brand to "glue" the concept This is a product line for the distributor This will help as a channel to reach this type of customer
A specific environment will be built through social media, web page, personal communication other traditional communication tools Developer (R+D)


Manufacturer


Commercialization


Distributor Veterinarian Drug Store CORE ACTIVITIES

ACTIVITIES THROUGH PARTNERS This is a product line for the Veterinarian This will help as a channel to reach this type of customer
A specific environment will be built through social media, web page, personal communication other traditional communication tools Areas of TRANSMEDIA impact This is a product line to complement the other two This will help us strengthen the idea of alliances

A specific environment will be built through social media, web page, personal communication other traditional communication tools Lise Fursund
Vivian Blunk
Dan Geller
Fernando Nieto
Marcelino Lourenco
Jorge Castro Information Systems QR code to access information with Mobile device This brand pretends to promote a movement We want to reach our customers emotions by providing a forum were they can express what they are. Veterinario de Corazón, pretends to open an extra channel to be able to communicate with our audience / market. This new channel, adds to big message of
"We build alliances", now we communicate with our audience outside our traditional subject... medications. Thank You Lise Fursund
Vivian Blunk
Dan Geller
Fernando Nieto
Marcelino Lourenco
Jorge Castro Media channels to be used:
Facebook
Twitter
Youtube
LinkedIn
Blogs
QR-code Offline Channels to be used:
Sales force
News papers
TV
Conferences
Full transcript