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Our Business Plan

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by

Charlotte Linford

on 11 April 2014

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Transcript of Our Business Plan

Finances
Prices
OUR LOGO
Workshop supplies
Uniform
Aprons
Stickers
Bug pots
Craft supply's
Magnifying glasses
Microscopes
Travel
Basis of our business is reliant upon travel to the places which require our service - most important investment

van
petrol
insurance
van design
MINI
Our Mission
"A mobile educational workshop, offering a variety of environmental action days with a key focus designated towards UK wildlife"
Why UK Wildlife?

Why not? It's where we are from!
Our USP
A lot of emphasis within animal education is put upon exotic zoo animals rather than UK Wildlife.
What We Have To Offer
WILDLIFE DETECTIVES
Wildlife Detectives
Use all four senses to investigate nature while out on our discovery walks
Bug hunts
Very own detective kits - collecting pots, trays, magnifying glasses and identification sheets.
Lets Learn
Learn about food webs, habitats and the life cycle for butterfly's and frogs
Pond dipping opportunities if the area has the available facilities.
Creature Features
All children love to get messy with CreepyCrawlyCrafts!
Hibernating hedgehog
Spindly spider
Build a Bat
And for the older groups:
Build BirdBoxes, Bee B&Bs, MiniBeast Hotels and much more
Mad about Mammals
Study a selection of mammal skulls, matching the correct animal to the bones!
Learn about where they live, what they eat and how they are adapted to their habitats
Busy Birds
Using our own pet owl
With OWL CSI, the group will have the opportunity to dissect real owl pellets
Investigating the contents using magnifying glasses and microscopes!
Interactive handling and photo opportunities with Barn owl provided
CREEPY-CRAWLY-CRAFTS
OWL CSI
LET LEARN
MAD ABOUT MAMMALS
BUSY BIRDS
CREATURE FEATURES
BEE B&Bs
MINIBEAST
HOTELS
Interactive Animal Encounter
Barn owl + Housing + Food
Camera + Printing
Advertising
Newspapers
Flyers
Website + google
Facebook

Licensing
Parental consent form
CRB/DBS checks
H&S Risk Assessments
Employees
Just us two - no other employees hired until possible future expansion
Our income dependent upon profit gained as business begins
Market Research
Originally we were faced with three ideas
Mini
Perfect Pets
Animal Interactions
How many children in the UK have pets? LOTS! But how many of them actually look after their pets themselves? With our roadshow, we will teach them how to care, handle and look after their pets efficiently!

CatzCastle
A CAT CAFE:

Kick back and relax with a brew? Where better to do, than surrounded by your feline friends! A home for rescued cats, who receive the up most care and attention.

Beast Mayhem
Our USP
Beast
Mayhem
After research, there are very few businesses with the same groundwork as ours
similar business competitors
Prices will vary dependent upon how many workshops requested/distance away
1 Workshop:


Full day
(Including all 5 workshops) :
£100
£250
Profits/Income/Revenue/Turnover
Starting off with £20,000, we spent

Only full day workshops per annul year needed in order to break even.
Our Business idea
Marketing
Social advertising
Website
Facebook
Twitter
Paper Advertising
Newspapers
Leaflets
Van, MOT & Insurance

Full Van Graphics
£2,829

£88.00
£2,917.00
Leaflets

Recurring newspaper advertisement

Website

Facebook

Twitter
£10.00

£200.00

FREE

FREE

FREE
£210.00
£670.83
Supplies

Uniform
£617.19

£53.64
Barn Owl, Equipment & Papers

Avery

Transportation Box

Camera
£150.00

£475.00

£80.00

£329.98
£1,034.98
DBS/CRB Checks

First Aid Courses
-First Aid Kits
£88.00

£520.00
£23.32

£638.32
TOTAL
£5,464.13
£5,464.13
22
Health & Safety and Risk Assessments
Future Business Expansion
A success in business can lead to an expansion in the amount of possible locations in geographic regions
Our vision can be spread further
Bringing hands on resources into the classroom and using outdoor space and grounds to explore and discover the natural world.
Our Vision
To increase knowledge and awareness of UK wildlife for the younger generation of our country
THANK YOU!

Any Questions?
Full transcript