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Transcript of Marketing Plan
Variations of products offered
Gift voucher deals
Store fit outs and size
Social responsibility Social Initiative MAC cruelty-free beauty
Back 2 MAC recycling
MAC kids helping kids
The MAC AIDS fund
MAC viva glam Room for Improvement Developing organic liguid foundation rangeMake up for television presentersLoyal customer programIn-store check in and receive discountFacebook tag of wearing the productOpen new dependent storesNew packaging for ChristmasNew Viva Glam range for ChristmasRedevelopment of bottles The history behind the success First opened in 1991, in New York
Initially designed for professional make-up artists
The founders wanted to develop a cosmetic range
with the same visual effect as stage makeup
The cosmetic range is now sold to a consumer market around the world Developing organic liguid foundation rangeMake up for television presentersLoyal customer programIn-store check in and receive discountFacebook tag of wearing the productOpen new dependent storesNew packaging for ChristmasNew Viva Glam range for ChristmasRedevelopment of bottles Promotion Developing organic liquid foundation range
Make up for television presenters
Loyal customer card
In-store check in and receive discount
Open new MAC stores
New packaging for Christmas
New Viva Glam range for Christmas
Redevelopment of bottles Word of mouth
Online website Role of setting colour palettes and trendsRunway shows to test productsVariation in colour palettesHigh quality Branded distinct fontStraightforward product namesStylish and effective packaging Product Features Role of setting colour palettes and trends
Runway shows to test products
Variation in colour palettes
Branded distinct font
Straightforward product names
Stylish and effective packaging
Superior employee service Product Transformation MAC Viva Glam Sophisticated Stores Packaging
Features Before After