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Marketing Plan

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by

Tayah Lawrie

on 11 October 2012

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Transcript of Marketing Plan

MAC Cosmetics Marketing Plan MAC Cosmetics Point of Difference Knowledge and experience of employees

Variations of products offered

Gift voucher deals

Store fit outs and size

Packaging

Social responsibility Social Initiative MAC cruelty-free beauty

Back 2 MAC recycling

MAC kids helping kids

The MAC AIDS fund

MAC viva glam Room for Improvement Developing organic liguid foundation rangeMake up for television presentersLoyal customer programIn-store check in and receive discountFacebook tag of wearing the productOpen new dependent storesNew packaging for ChristmasNew Viva Glam range for ChristmasRedevelopment of bottles The history behind the success First opened in 1991, in New York


Initially designed for professional make-up artists


The founders wanted to develop a cosmetic range
with the same visual effect as stage makeup


The cosmetic range is now sold to a consumer market around the world Developing organic liguid foundation rangeMake up for television presentersLoyal customer programIn-store check in and receive discountFacebook tag of wearing the productOpen new dependent storesNew packaging for ChristmasNew Viva Glam range for ChristmasRedevelopment of bottles Promotion Developing organic liquid foundation range

Make up for television presenters

Loyal customer card

In-store check in and receive discount

Open new MAC stores

New packaging for Christmas

New Viva Glam range for Christmas

Redevelopment of bottles Word of mouth

Rewards program

Opinion leaders

Fashion Shows

Samples

Online website Role of setting colour palettes and trendsRunway shows to test productsVariation in colour palettesHigh quality Branded distinct fontStraightforward product namesStylish and effective packaging Product Features Role of setting colour palettes and trends

Runway shows to test products

Variation in colour palettes

High quality

Branded distinct font

Straightforward product names

Stylish and effective packaging

Superior employee service Product Transformation MAC Viva Glam Sophisticated Stores Packaging
Features Before After
Full transcript