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Online Shopping

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on 1 May 2015

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Transcript of Online Shopping

Online Shopping
How are consumers behaviors changing regarding online trends?
Information Objective1: Establish how frequently individuals shop online or at brick and mortar stores

Information Objective 2: Determine if the type of product and stores effects shopping preferences

Information Objective 3: Collect data on what aspects of online shopping consumers are satisfied with and which aspects need further improvement

Information Objective 4: Determine how demographics effect shopping behavior
Determine if the type of product and store effects shopping preferences
Online Retailers for non-clothing items
Tara Bridges, Georgia De Vito, Scott Schiess, and Rebecka Olsson
Information Objective 2

Establish how frequently individuals shop online or at brick and mortar stores

How often do you shop in brick and mortar stores?



How often do you shop online?


Results
Information Objective 1

Collect data on what aspects of online and brick and mortar shopping consumers are satisfied with and which aspects need further improvement
Information Objective 3
Determine how demographics effect online shopping behavior
Information Objective 4
Thank you! Questions?
Brick and Mortar
Online
MCA:
Demographics that might skew the results
65% Male ,74% Students, 82% child-free and 61 % making less than $25,000.
Online reviews online encourage people to shop online.
Items appear cheaper online
Student, Income and Review importance (Linear regression)
0 = online
10 = in store
Online Retailers for Clothing
Reason to Purchase
In Store
Average= 3.21 times in the last 30 days
Average= 6.09 times in the last 30 days
Tableau
mean
graphs
- Being a student and level of income both have a strong negative correlation with the perceived importance of online reviews.
- People with larger income less concerned about reviews
-Students are more concerned with online reviews.
Gender and Online Shopping Frequency
(ANOVA)
Almost no correlation
Almost gender neutral
Recommendations
Survey more diverse group
Online
Emphasize convenience
Offer options to try on at home
Free shipping subscriptions
Brick and Mortar
In store promotions
Better parking/transportation options
Full transcript