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Transcript of Online Shopping
How are consumers behaviors changing regarding online trends?
Information Objective1: Establish how frequently individuals shop online or at brick and mortar stores
Information Objective 2: Determine if the type of product and stores effects shopping preferences
Information Objective 3: Collect data on what aspects of online shopping consumers are satisfied with and which aspects need further improvement
Information Objective 4: Determine how demographics effect shopping behavior
Determine if the type of product and store effects shopping preferences
Online Retailers for non-clothing items
Tara Bridges, Georgia De Vito, Scott Schiess, and Rebecka Olsson
Information Objective 2
Establish how frequently individuals shop online or at brick and mortar stores
How often do you shop in brick and mortar stores?
How often do you shop online?
Information Objective 1
Collect data on what aspects of online and brick and mortar shopping consumers are satisfied with and which aspects need further improvement
Information Objective 3
Determine how demographics effect online shopping behavior
Information Objective 4
Thank you! Questions?
Brick and Mortar
Demographics that might skew the results
65% Male ,74% Students, 82% child-free and 61 % making less than $25,000.
Online reviews online encourage people to shop online.
Items appear cheaper online
Student, Income and Review importance (Linear regression)
0 = online
10 = in store
Online Retailers for Clothing
Reason to Purchase
Average= 3.21 times in the last 30 days
Average= 6.09 times in the last 30 days
- Being a student and level of income both have a strong negative correlation with the perceived importance of online reviews.
- People with larger income less concerned about reviews
-Students are more concerned with online reviews.
Gender and Online Shopping Frequency
Almost no correlation
Almost gender neutral
Survey more diverse group
Offer options to try on at home
Free shipping subscriptions
Brick and Mortar
In store promotions
Better parking/transportation options