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Social Networks: Facebook

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by

Joanna Phillips-Melancon

on 13 September 2016

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Transcript of Social Networks: Facebook

Social Networks: Facebook
Why Facebook?
minutes a day?
47% of Americans say Facebook is their #1 influencer of purchases
55% of moms say FB “most important channel for communicating with brands” (Dads: 47%)
70% of marketers used Facebook to gain new customers (34% on Twitter)
FB followers spend 35% more than nonfollowers
65% of customer questions on FB answered




CPM
Why do brands use Facebook?

(mission statements)

Objectives, Strategies, Metrics
Promotion Strategies
Content Strategies
Conversion Strategies
retargeting
"Buy it button"
pixels


Target: Facebook
Ads


(Demonstration)
Metrics:
Facebook Insights Dashboard and Downloadable Data Files

Full transcript