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Copy of Copy of marketing mix- PLAZA

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by

Hazael Perez Castro

on 20 January 2015

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Transcript of Copy of Copy of marketing mix- PLAZA

PLAZA
PRODUCTO
PRECIO
PROMOCIÓN
PLAZA
SEGUN KOTLER Y
ARMSTRONG
SEGUN LAMB, HAIR
Y MCDANIEL
PLAZA
PLAZA
FACTORES DEL MERCADO
Un punto lógico de partida consiste en estudiar el mercado meta: sus necesidades, su estructura y comportamiento de compra.
FACTORES DEL PRODUCTO
FACTORES DE LOS INTERMEDIARIOS
FACTORES DE LA COMPAÑÍA
Antes de seleccionar un canal de distribución para un producto, la empresa debería estudiar su propia situación.
SISTEMAS VERTICALES
DE MARKETING
SISTEMAS HORIZONTALES
DE MARKETING
1.- CANALES DE MARKETING PARA PRODUCTOS DE CONSUMO.
2.- CANALES DE MARKETING PARA PRODUCTOS INDUSTRIALES.
plaza
plaza
plaza
PLAZA
plaza
plaza
plaza
PLAZA
PLAZA
PLAZA
INTEGRANTES:
.valverde
.ortega
.osores
.llerena
.rosas
.tapia
Full transcript