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Transcript of Inbound Marketing
On average, it costs
to acquire a new customer using inbound marketing.
So what is it that makes inbound better?
What is the
problem your customers face?
Determining your offer
It works, even when you don't
for the Green Industry
Your 21st century sales rep - Google
Inbound marketing can turn
lead generation machine
Customers come to us, ready to buy.
It's measurable...so what?
is the cornerstone
of Inbound Marketing.
So what does Inbound Marketing look like?
Well, it's the opposite of
Or, more appropriately,
Traditional marketing methods like these are increasingly tuned out by consumers.
So what can we do to
reach new customers
Americans registered on the Do-Not-Call list
86% of people
Skip TV commercials given the opportunity
44% of direct mail
is never even opened
Inbound Marketing works by
attention, rather than
By providing customers:
come to us
And when they do, they're
ready to buy
"We know that half of our advertising money is wasted...we just don't know
No lunch breaks
It eliminates the guesswork
With inbound marketing, we're able to:
Rank products and services
by customer importance
Conduct A/B testing for
Control and prioritize
They've already identified that they need
the services that you offer.
via search engines and
to leave their contact information, they're
just waiting on us
close the deal
A landing page is a web page with:
(ie. free eBook)
in exchange for
This converts your everyday website traffic into
How to maintain a beautiful lawn on a busy schedule?
How to build a weed-resistant lawn?
How to find an affordable lawn care service?
How do I create a new landscape design for my lawn?
Or simply offer a free estimate!
Rely on your experience
when choosing an offer at first; after we have created several landing pages, we'll be able to identify which offer is
This is the
digital product you provide in exchange for visitors' contact information
If your core content is perceived as highly valuable, customers
that value to your products and services
"If this is what they give away
, imagine what their
products must be like!"
Designing your Core Content
Determine the best method of delivery:
(eBook or blog post)
are available to you?
Do you know a good writer?
Have a video camera?
Are you a convincing speaker?
If you need to,
it. It's a one-time expense and many marketing firms now specialize in content creation!
Feeding your Landing Page
Visualize your landing page as a hub, converting your traffic streams into high-quality leads.
Sharpening the Saw
So now we have a
multiple streams of traffic
This is a
Inbound Marketing campaign!
But we're not done yet...
Analysis & Continuous Improvement
If we cannot measure it, we cannot improve it.
Two of the best web development tools available:
Google Webmaster Tools
And the good news? They're
So as we build more landing pages for each of the services we offer, we can compare their performance using these free Google tools.
This way, we can control the amount of time we spend converting these leads into sales by making followup calls
To take on
Free Inbound Marketing Tools
Google Analytics - http://google.com/analytics
Webmaster Tools - http://google.com/webmastertools
Marketing Grader - https://marketing.grader.com
Alexa - http://www.alexa.com
PhotoPin - http://photopin.com
PicMonkey - http://www.picmonkey.com
WordPress - https://wordpress.com
Hootsuite - https://hootsuite.com
Tweepi - http://tweepi.com
More on Landing Pages -
when we have the
manpower & equipment
controlled, sustainable growth