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User Experience: Discipline, Quality, and Process

Cengage Learning User Experience presentation for Farmington Hills location

Derek Poppink

on 4 October 2013

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Transcript of User Experience: Discipline, Quality, and Process

What is User Experience?
A Quality
A person's perceptions and responses that result from the use or anticipated use of a product, system or service
A Process
Placing the end user at the focal point of design and development efforts
A Discipline
Multi-disciplinary field incorporating aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science
The quality of being locatable or navigable.
The degree to which a particular object is easy to discover or locate.
The degree to which a system or environment supports navigation and retrieval
The objective and subjective components of the believability of a source or message. Traditionally, credibility has two key components: trustworthiness and expertise
Make it easy to verify the accuracy of the information on your site.
Show that there's a real organization behind your site.
Highlight the expertise in your organization and in the content and services you provide.
Show that honest and trustworthy people stand behind your site.
Make it easy to contact you.
Design your site so it looks professional (or is appropriate for your purpose).
Make your site easy to use -- and useful.
Update your site's content often (at least show it's been reviewed recently).
Use restraint with any promotional content (e.g., ads, offers).
Avoid errors of all types, no matter how small they seem.
Stanford Web Credibility Guidelines
Aesthetically pleasing objects appear to the user to be more effective, by virtue of their sensual appeal
The extent to which products, systems, services, environments, or facilities can be used by people from a population with the widest range of capabilities to achieve specified goals in a specified context of use
Department of Justice & Department of Education ask colleges and universities to refrain from requiring inaccessible electronic readers (June, 2010)
Department of Justice announces plans to prepare new ADA regulations and classify websites as “public accommodations” (July, 2010)
College web pages are ‘widely inaccessible' to people with disabilities according to UW study (August, 2010)
"Spending 10% of a project’s budget on usability improves key performance indicators by 83% on average" - Jakob Nielsen's Alertbox
Conversion rates
Traffic numbers
User performance
Target feature usage
Process Flows
Usability Studies
The capability of the software to be understood, learned, used and attractive to the user when used under specified conditions
Visibility of system status
Match between system and the real world
User control and freedom
Consistency and standards
Error prevention
Recognition rather than recall
Flexibility and efficiency of use
Aesthetic and minimalist design
Error recognition, diagnosis, and recovery
Help and documentation
The quality of being of practical use
Thank My Sources
B.J. Fogg, Stanford Web Credibility Guidelines (2002)
Don Norman, Emotional Design (2005)
Peter Morville, Ambient Findability (2005)
Jakob Nielsen, Alertbox (2011)
Lou Rosenfeld, Rosenfeld Media (2011)
Randall Munroe, xkcd.com (2010)
How mature is our User Experience?
Hostility Towards Usability
Developer-Centered Usability
Skunkworks Usability
Dedicated Usability Budget
Managed Usability
Systematic Usability Process
Integrated User-Centered Design
User-Driven Corporation
Usability Maturity
Who does User Experience?
Full transcript