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Social Media

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Mollie Treff

on 27 November 2012

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Transcript of Social Media

Jennifer Greenlee, Mollie Treff, Lauren Jones, Rebekah Reynolds, & Wendy Jambro Social Media & Public Relations Jennifer Greenlee, Mollie Treff, Lauren Jones, Rebekah Reynolds, & Wendy Jambro "Public relations and social media are both about creating and fostering relationships." Introduction (Swallow, 2011, August 16) Build credibility, create awareness, fundraising and presentation opportunities, information dispersement
Social network programs (e.g. Facebook, LinkedIn, Twitter, etc.), video and file sharing, advertisements, email, & blogging sites Community Roles The Advocate: "... researches and engages in purposive change activities toward a more just social worker" (Gamble & Weil, 2010, p. 40) The Organizer: "... brings people together by systematically planning and working with individuals and small groups on community issues" (Gamble & Weil, 2010, p. 41) Community Practice Model Movements for Progressive Change Contexts and Practice Settings http://www.care.org/getinvolved/international-day-of-the-girl/index.asp Targets for change: oppressive and destructive political, social, and economic systems; general public
Scope of concern lies in the support of social movements (Gamble & Weil, 2010, p. 26) Richard Estes's (1993) Seven Strategy Levels Individual and Group Empowerment, Conflict Resolution, Community Building, Institution Building, Nation Building, and World Building Community Building: "the increased participation and social animation of people so that their communities would seek an equitable response to people's social and material needs"

Institution Building: "the process of humanizing existing institutions and... establishing new institutions that respond more effectively to new or emerging social needs" (Estes, 1993, p. 16) Skills Building Learning Objectives Skills Building Learning Objectives Remembering
Understanding
Creating Teaching Exercise Marketing Scenario
Crisis Communication Scenario
Fundraising Scenario
Organizational Education Scenario Recommendations Teach this skill to Community Practitioners and Executive Directors
Provide organizations with relevance and success rates
Train and relate social media to improvements in organizational functioning Summary Lessons Learned

Jennifer: It has been really interesting learning about various social media strategies and how these are transforming the way we learn, share, and connect with the world. It gives individuals everywhere the ability to self-organize around a cause, thus deepening relationships and increasing involvement. I'm excited to use these new skills and see how social media will continue to evolve.


Wendy: My lessons learned from this presentation are understanding and comprehending the impact of social media and public relations and its continuous progressive changes we face. That it impacts and intertwines everything we do from the organizations we are involved with, our education, social actions, fundraising and marketing,individualism and in group settings.


Rebekah: I found I was more interested in social media than I originally thought. As technology progresses it is important for me to stay abreast of the use of social media. I learn social media plays a huge role in society. Social media ranks high for one of the most used technologies to educate, share, and connect with communities, political figures, and mass public. Social media is a fun and innovative technology.



Lauren: Social media has become the most popular activity on the web and is global in nature. Unless you want to be left behind, it is important for organizations, politicians, businesses, and governments to keep up with advancements in social media. I have learned how to effectively reach an audience using twitter and Facebook and proper communication tactics. Nowadays, companies and organizations do not have a choice in whether they do social media; they have a choice in how well they do it.


Mollie: In the 21st century, it is now social media that may have the largest influence on the obtainment of resources and actions of political figures. Individuals may now be more affected by stories told through visualizations as opposed to hearing or reading print when the imagination cannot conceive of such tremendous societal issues and the need for progressive change. References Gamble, D. N. & Weil, M. (2010). Community practice skills: Local to global perspective. Chichester, NY: Columbia University Press. Estes, R. J. (1993). Toward sustainable development: From theory to praxis. Social development issues, 15(3), 1-29. Communicate, strengthen, and manage relationships by using proper techniques Social Media in Plain English *NEEDS TO BE SPECIFIED* Richard Estes's (1993) Seven Strategy Levels Community organizations can use social media to initiate progressive change by establishing a pattern of memory tools to define and repeat changes within the organization. Remembering Understanding Through social media, the organization will provide a location to identify and explain specifics, including goals, objectives, mission statements, changes, and improvements. Creating Brainstorming new ideas is a great way to formulate new strategic plans for different programs progressive change by creating a memorable understanding of the organization in the public eye. https://www.facebook.com/business/overview https://www.facebook.com/socialmediaexample1?ref=hl http://www.facebook.com/socialmediaexample1 Individual and Group Empowerment, Conflict Resolution, Community Building, Institution Building, Nation Building, Region Building, and World Building Community Building: "the increased participation and social animation of people so that their communities would seek an equitable response to people's social and material needs"
Institution Building: "the process of humanizing existing social institutions and... establishing new institutions that respond more effectively to new or emerging social needs" (Estes, 1993, p. 16) Swallow, E. (2010, August 16). The future of public relations and social media. [Web blog]. Retrieved from http://mashable.com/2010/08/16/pr-social-media-future/. Qualman, E. (2013). Socialnomics: How social media transforms the way we live and do business. (2nd ed.). Hoboken, NJ: John Wiley & Sons, Inc. •Social Media and Public Relations relates to political and social actions for the movement of progressive change by creating awareness of needs and issues

•Educational materials become easily accessible to the community
Creates an interactive social media facet that gives empowerment to groups and individuals

•Learning objectives: remembering, understanding and creating
Initiates change through establishing a pattern of memory tools to define and repeat changes in the organization

•Education, memorization and creative advancements increases understanding of this skill and how it relates to progressive change in a community organization Cooperative Assistance and Relief for Everyone (CARE). 2012. Get well Malala. Retrieved from http://www.tagxedo.com/artful/0f733f91b9a64ad7. Cooperative Assistance and Relief for Everyone (CARE). 2012. Malala Yousafzai and the fight for education. Retrieved from http://www.care.org/getinvolved/malala-yousafzai-get-well/index.asp?s_src=redlink_malala_10_26_11am&s_subsrc=fbpic&utm_source=redlink_malala_10_26_11am&utm_medium=fbpic&utm_term=s&utm_content=Fri&utm_campaign=sm_red_malala. Cooperative Assistance and Relief for Everyone (CARE). (2012, October 26). Story: Wish Malala well. Retrieved from http://www.causes.com/causes/191170-care-defending-dignity-fighting-poverty/actions/1696574/#fb111504pm.
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