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The Golden Ratio

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Lauren Tastet

on 25 November 2013

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Transcript of The Golden Ratio

The Golden Ratio
In Nature
Works Cited
McVeigh, Karen. “Why golden ratio pleases the eye: US academic says he knows art secret.” The Guardian.28 Dec 2009. Web. 4 Nov 2013.
Obara, Samuel. “Golden Ratio in Art and Architecture.” University of Georgia Department of Mathematics Education, n.d. Web. 28 Oct 2013.
Pierce, Rod. "Golden Ratio" Math Is Fun. Ed. Rod Pierce. 29 Jul 2013. Web. 4 Nov 2013.
Gardner, Martin. Origami, Eleusis, and the Soma Cube. New York: Cambridge University Press, 2008. Print.
Page, John D. "Euclid." Math Open Reference. 2009. Web. 4 Nov. 2013.
Devlin, Kate. "Human heart follows the 'golden ratio' for beauty." The Telegraph. Telegraph Media
Group, n.d. Web. 19 Nov. 2013. <http://www.telegraph.co.uk/health/healthnews/6790529/ Human-heart-follows-the-golden-ratio-for-beauty.html>.
"Golden Spirals and Fibonacci Spirals." Phi The Golden Number. goldennumber.net, n.d. Web. 19 Nov.
2013. <http://www.goldennumber.net/spirals/>.
Math is Fun. MathsIsFun.com, n.d. Web. 19 Nov. 2013. <http://www.mathsisfun.com/numbers/
nature-golden-ratio-fibonacci.html>
Horn, Elaine J. "What is the Golden Ratio?" Live Science. livescience.com, n.d. Web. 19 Nov. 2013.
<http://www.livescience.com/37704-phi-golden-ratio.html>.


In Advertising
Overview
Earliest use seems to be Great Pyramids in 2560 BC
First identified by Euclid, "father of geometry" (365-350 BC)
Also known as golden cut, golden mean, Phi, the divine section, the golden proportion, the divine proportion
Golden ratio is 1:Phi
Phi=1.61803398874989484820...
Scholars suggest that this ratio is visually pleasing because our eyes can interpret the proportion more rapidly than other proportions
Controversial whether the golden ratio determines beauty

In Art and Architecture
Bottle Labels
Font size, Line Height and Line Width
Web Layout
Movie Advertisement
Logos
Dove Evolution Campaign
Human Face
Models
Layouts
L=FH
L= Line Height, F=Font Size
When H is equal to 1.618 it is said that the text is MOST visibly pleasing.
1.8
1.68
1.42
1.5
Which one has the golden ratio?
Which one has the golden ratio?
1.63
1.58
1.22
1.43
1.75
1.6
1.62
1.48
Full transcript