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Conservation Psychology

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Alyssa Bennett

on 28 July 2014

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Transcript of Conservation Psychology

Conservation Psychology
By Alyssa Bennett, Hayley Carrell, Kala Lewis, & Joy Okere

Can Psychology Help Save the World? A Model for Conservation Psychology

By: Susan Clayton
and Amara Brook

A Social Psychological Model of Conservation Behavior

Clayton and Brooks’ (2005) model of the person and the situation is described using three premises based largely on Ross and Nisbett’s (1991) model.

Applying The Model Cont
Premise 1
People are affected by their environment (Clayton & Brooks, 2005).
The Social Environment
The Physical Environment
Natural and Human-Made

Premise 2
People’s interpretation of their environment is strongly influenced by past experiences, resulting in learned knowledge (Clayton & Brooks, 2005).
• Physical Reality
• Learned Knowledge

Premise 3
People’s interpretation of their environment is strongly influenced by their personal motives (Clayton and Brooks, 2005).
• Positive Self-Image
• Reactance
• Affiliation Motivation and Identity


Cialdini, R. B., Reno, R. R., & Kallgren, C. A., (1990). A focus theory of
normative conduct: Recycling the concept of morns to reduce tittering in public places.
Journal of Personality and Social Psychology, 58,
Clayton, S., & Brooks, A. (2005). Can psychology help save the world?
A model for conservation psychology.
Analysis of Social Issues and Public Policy, 5
(1), 87-102.
Rahe, L.T. (2002). The Right to Exclude: Preserving the Autonomy of the
Homeowners' Association. The Urban Lawyer,
Reno, R., Cialdini, R., & Kallgren, C. A. (1993). The trans-situational
influence of social norms.
Journal of Personality and Social Psychology, 64
, 104-112.
Nassauer, J.I. (1988). The aesthetics of horticulture:Neatness as a
form of care.
HortScience, 23(
Evangelical Environmental Network & Creation Care Magazine. (n.d.).
Welcome, Introduction, & Background: What Would Jesus Drive? Retrieved July 27, 2014, from http://www.whatwouldjesusdrive.info/intro.php
Kelton, E., & Texas State Historical Association. (n.d.). Ranching in a
Changing Land | Texas Almanac. Retrieved July 27, 2014, from http://www.texasalmanac.com/topics/agriculture/ranching-changing-land

Applying the Model
Environmental conflicts

Conflicting views and groups:
There are many cases when an environmental group will butt heads with an opposing group.
Not enough resources:
Often times there is not enough resources such as money ,water and so on to go around .


Uniting under one common goal and organization:
Often times people have the same goal and would like to cooperate together
Utilizing technology and available resources :
Through the use of modern technology and the internet gathering resources and the like is much easier and efficient

Conservation Psychology
- Defined as psychological research towards understanding why people help or hurt the natural environment and promoting environmentally sustainable practices (Saunders, 2003).

- Relatively new field of research which makes is a largely unfamiliar field to many psychologist.

-Focuses on topics such as:
Human-animal Relationship
Environment and Identity
Environmental education and Socialization
Environmental Attitudes
Environment Conflicts
Conservation Vs Environmental Psychology
Environmental Psychology
Seeks to understand how people are influenced by their natural and human-built environment
For example: Environmental psychologist use psychological science to improve the interactions of people with the world around us
Seek research to understand why people behave in ways that help or harm the natural environment
Draws extensively from Environmental Psychology
Examines non-physical factors that promotes or inhibits environmental conservation
Conducts research from social, developmental, cognitive or clinical areas
Think of Conservation Psychology as a field of study focused on a common problem area where as Environmental Psychology is a subdiscipline of psychology.
Gardening and Lawn Care

What does a private yard look like?

A private yard should be well-groomed , weed-free, well-mulched, and etc.
Part of the home
Reflects that homeowner's personal values and character traits
Home Owner's Association

An association commonly found in single-family, condominium, and townhouse divisions that governs a complex with enforced restrictions.


Change the way we perceive yards and lawn care practices.

Bring awareness on managing landscapes in an ecological manner
Provide Cues
Final Destination
Can psychology be useful in protecting the natural environment and conserving natural resources?
What does
have to do with
Many psychologist don't see protecting the environment as a focus of professional interest
Survey in the 1990's
Surveyed 1,300 alumni of environmental studies programed
asked to rate disciplines from 1 to 5 (1 being not rigorous to study & 5 being very rigorous)
psychology got a 1.5
Most environmental programs do not require psychology
“Conservation interventions are the product of human decision-making process and require changes in human behavior to succeed” (Mascia et al, 2003)
People devote a large amount of cognitive and emotional bond to non-human nature
Zoos & aquariums
Need to understand why humans do things to help or harm environment
Human behavior is the keyword
Full transcript