Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Functional Theory

English Language

Hannah Miller

on 21 December 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Functional Theory

The Functional Theory "It is just easier to say USB" So, what is the functional theory? The functional theory is a concept which shows language changing in order to please or meet the needs of its users and receivers.

Nowadays, the functional theory is often linked and applied to many forms of technology; shortening longer, more complex words to just simple initials
or abbreviations. to 'USB' Serial Bus Universal to 'DVD' Digital
disk However... The functional theory doesn't just apply to the dynamic technology market.
Many other words are shortened purely for simplicity and 'easiness' when interacting with others, either in speaking or in writing. An example often used in written modes is the simple Latin phrase
meaning 'note well'... "Nota Bene" "NB" Is it laziness or the dynamic modern culture?
Modern society nowadays is all one big rush and adaptions have to be made purely for convenience. Sadly however, our language is not an exception to this rule. But... Laziness should not be an exception, just as Jean Aitchinson suggests in her metaphorical 'damp spoon' approach. Some language change is not purely for convenience but because one cannot be 'bothered' to pronounce their T's or their H's, famously demonstrated in "My fair lady".
Using versions of words which are not grammatically meant to be shortened such as "you know" to "yano" is also a sign of sloppiness within our language, something I believe needs to be gotten rid of. The trouble is though... How do you distinguish between convenience and laziness?!
People are unique; as is their language... Thank you for watching Other examples of the functional theory in use... Many years ago words which were a part of Old English Speech such as 'hath' and 'wilt' have now dropped out of existence and are instead replaced with the verbs 'have' and 'will'.

The noun phrase 'record is no longer used due to the replacement version of 'IPod'. The reason for this adaption is the forever growing technology industry.

Even more recently however, TV programmes are now abbreviated with a prime example of that being 'TOWIE'; originally know as 'The only was is Essex'.
Full transcript