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Basecamp & WilsonRMS

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Jules Auger

on 28 March 2014

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Transcript of Basecamp & WilsonRMS

Basecamp & WilsonRMS
Jules Auger
CMNS 454
What is P.M. software?
- project planning, timelines, Task management, Document sharing, calendar and contact sharing, time-tracking (Techopedia 2012)

- Basecamp is used in 321 of the Fortune 500 companies (Fried 2013)

- advertising and marketing agency based out of Chelsea, Manhattan

- has used B.C. since 2004, but many employees have been there long enough to see the transition
Structure of an Ad Agency
- 4 major departments
- Creative
- Account
- Studio
- Management
- Transparent chain of responsibility and accountability
- Effects of new technology can be seen in how each department manages themselves, and how they interact
Noted Advantages
- Accountability, responsibility
- Tracking employee contribution/work
- Helping mitigate the effects of decentralization: creating a common, virtual space
- 'Always-on' mentality
- Hostility through a medium that requires no face to face interaction
- Difficulty in adjustment to the new technology; extra work for those who are in charge of maintaining Basecamp's systems
- project-management software developed by 37signals

- facilitate the creation of company projects, and track the progress of developing projects from their inception to their completion

Basecamp & WilsonRMS
Background & Effects
Bill McLean
Senior Director of Digital Development
“It’s pretty useful to have it to look back on. I can just scroll backwards through the week and see how much time I spent on whatever project we were working on at the time, and that’s the number I bill for.”
Marissa Kornblau
Managing Director, Client Development
“It’s definitely incredibly useful to be able to share information and updates with people on a different coast.”
“Once, I had to deal with a client who was very abusive to the teams she worked with. It was all through Basecamp, which was surprising because typically people with those attitudes choose to only do it in person since there’s no record of it other than word of mouth. But she was downright mean, and I’m certain she wouldn’t have acted like that if we had been speaking face to face.”
Forced Integration
Lindsey Wilson, Office Manager
“The thing about Basecamp is, it doesn’t do anything for you. If you set it up well, and maintain it properly, it might make some tasks a little easier to do in the long-run. But what they don’t tell you is how many hours it takes to set it up for everyone, key in all the existing data, run weekly maintenance. It goes on forever.”
“Sometimes, I’ll be sitting at home after getting back from the office around 10 pm, and my phone will be going off because on the West Coast it’s only 7, and people will still be at the office. I don’t have to check the notifications if I don’t want to, but if I don’t reply to an email or update a comment thread, I feel like it might reflect negatively on my eval [sic] when quarterlies come around.”
Changes to Structuration
- Office hierarchy maintained, for the most part
- Can encourage those who are hesitant to contribute in person to do so via an online medium; in that sense, levels the playing field
- Always-on can translate to an opportunity for those who are hardworking to prove themselves in that sense
Contributing online
“Basecamp can help offer a voice. Whereas I might have hesitated to say something during a board meeting, the online medium can give me more of a chance to think about what I want to say. Speaking personally, I can say for sure that I’d be a lot more likely to speak up in a discussion thread regarding a banner ad on Basecamp than I would be in person. Sometimes, the atmosphere in the office can get really hostile when it comes to creative ideas and Basecamp creates a sort of forced mediation between those who are talking to each other on its platform.”

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