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Group C Preparation for Unit 12 Assignment 3

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by

Mark Grant

on 11 March 2016

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Transcript of Group C Preparation for Unit 12 Assignment 3

Group C Unit 12 Task 3
Preparation for Assignment 3
Aims of what to be researched today
1c) How can Internet Marketing make a business more successful?
2) What are the potential Internet Marketing issues from globalisation?
Coca Cola
1a) How can Internet Marketing make a business more efficient?
1b) How can Internet Marketing make a business more effective?
Analysis of Internet marketing issues
financial statements
1) How can Internet Marketing make a business
a) More efficient?
b) More effective?
c) More successful?
2) What are the potential Internet Marketing issues from globalisation?
3) Your analysis of the Internet marketing issues
Case study organisations to meet the aims
Nike
Quilliam Foundation.org
Individual work!!
change.org
tfl.gov.uk
Netflix
reach a large audience
reduce stress*
time saving
convenient

Targeted ads
staff costs lower*
recycle content
can have greater range
track customer behavior
user defined/personalised
segmentation through research
personalisation
personalised service
disintermediation
disintermediation
customer feedback
competitor analysis
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internet traffic
app downloads
positive reviews
traffic
going global
expansion
diversification
partnerships
cultural differences
religion
ASA
legal
language
gender specific
shipping
PR
Financial
fraud
seasonal differences
currency
reviews
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