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Dramatism Media Theory

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Jeffrey Morel Bravo

on 1 May 2013

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Transcript of Dramatism Media Theory

Phil, Chris, Juliet, Colin, Tom
and Jeffrey Dramatism of Kenneth Burke Hitler Speech Pentad of Dramatism > Act
> Scene
> Agent
> Agency
> Purpose The Guilt Redemption Cycle Guilt is the following:

Etc. Pollution Guilt, also called pollution, is a term for the secular equivalent of the original sin, an offense that
cannot be avoided.

Things that get in our way of perfection are referred to as pollution. Guilt If we are not succeeding within our environment due to
pollution, we feel guilty.

For example, If we do not pass the final exam
in this class, we may feel guilty. The Speaker has two choices 1. Mortification

2. Victimage Act A Critic's label for the act illustrates what was done.

Essentially the act is the response.
Meaning what happened? What is going on? Identification This is the common ground that exists between the speaker
and the audience. Burke used the word "substance"to describe this The substance refers to: - physical characteristics - talents
- occupation
- experiences
- personality
- beliefs
- attitudes Identification -So to reiterate... the more the speaker's and the audience's substances overlap, the more identification will exist

- Meaning that there is a connection with the audience - without identification, there will be no persuasion SO in Hitler's Speech, what is the act? Scene The Description on the scene gives a context for where and when the act was performed. So in other words, the scene is where the speech took place What is the scene in Hitler's Speech? Agent Is the person or people who preformed the act. This focuses on character and the agent as instigator is consistent with philosophical idealism. In simpler words, the agent is the person speaking or giving the speech What is the agent in Hitler's speech? Agency It's the means the agent used to do the deed. Meaning.... It's what techniques or methods that the agent did to get his or her message across. How they got the audiences attention. What was the agency in Hitler's Speech? The Last Pentad.... Which is very important in speech writing... Purpose The speaker's purpose is the stated or implied goal of the address Meaning, the purpose is the why and it focuses on the target audience What's the Purpose of Hitler's Speech? Group Activity Apples and Oranges In your Groups, Find the following... What was the Act?

What was the Scene?

What was the Agent?

What was the Agency?

What was the Purpose? Kenneth Burke The Man Behind the Dramatism Theory Primary Interests was in rhetoric Purpose was to construct a theory that can define motives of communication through speech and other components Theory gives a behind the scenes element in understanding human drama Mortification - Confession of Guilt by the Speaker

- Asking for Forgiveness

-These people usually are punished so
they can reflect on the sins of what
they have done. Victimage -Process of scapegoating

-Blaming another person
or group of people for
wrongdoing There are two types of Victimage - Universal : Victim blames everyone for the problem so
the audience feels sorry for the victim people or person for their problems - Fractional : The speaker blames a specific group of Research - John S. Seiter - Seiter's hypothesis was that too much identification in a speech is a bad thing to have Research - John S. Sieter - Methods used for this study were the effects of identification and how having too much of it could not be a good thing especially having such a strong connection between identification and Intercultural Communication "When Identification is Too Much of a Good Thing: An Examination of Kenneth Burke’s Concept in Organizational, Intercultural, And Group Communication Contests" - If the agent has too much identification, then the audience has the tendency to not be interested in what the speaker has to say because he or she is being too familiar with the target audience. - The findings of this study was that identification would and could work overall but too much of it is not a good thing within a speech. Later, Seiter found that without identification there would not be intercultural communication so identification, although there can be too much, still needs to be involved Relation to Dramatism Sieter’s findings that relate to Dramatism is that too much identification could be a bad thing with speech writing but yet it still needs to be involved within the speech to relate with his or her audience. It must be a controlled amount. The study is really neutral. It does support Burke’s theory but it also expands upon it.
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