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EnvipCo Reverse Vending Machines

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by

K. Dylan Ellison

on 1 April 2015

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Transcript of EnvipCo Reverse Vending Machines

Going Green Initiative
The Primary Goal
the
Green Initiative
into
The

Secondary goal

of the EnvipCo

machines is to

create an incentive
for

sponsors to advertise on space provided.
Corporate entities that have already
purchased marketing space on
EnvipCo Machines include:

What is the cost?
According to Bill Donnelly, sales rep for EnvipCo, one machine costs
$18,000
plus
$5,000
in training and parts.
questions to ask?
Malls
EnvipCo Reverse-Vending Machines
Campus Wide
Going Green Initiative

Why?
Green Initiative
Awareness

Increased
student/faculty/alumni campus participation

Incentive
to Recycle
Vs.
Obligation
to Recycle
How?
TigerFunds

could be retrofitted to be used as deposit accounts called
TigeRecycle
. This allows for:
Kroger
Miller Lite
Coca-Cola
BP
Cost Efficiency
Campus Participation
Positive Administration PR
University Revenue Growth
University Brand Strength
Sponsor Opportunities
Raising the price of bottled drinks by five cents allows the University to give that
five cents
back to the
TigeRecycler
in the form of
TigerFunds
.
Projected Revenue
Projected Revenue
From
Deposit on Recyclables | Max Quantity of Recyclables | Projected Revenue
$0.05
$0.10
$0.25
9,000 units
$450
$900
$2,250
TigeRecycling
Focused On:
Grocery Stores
Who Has Done
This Before?
Other Countries
Bottle Deposit Allocation
California

Connecticut

Guam

Hawaii

Iowa

Maine

Massachusetts

Michigan

New York

Oregon

Vermont
What I'm proposing is nothing more than a "surcharge to be refunded" much like the shopping carts at stores like Aldi's.
A bottle deposit motion that will create revenue is the driving force behind this project. It's important to understand that this is not an "increase in cost."

One places a quarter into the slot, uses the cart while in the store, and gets their quarter back as soon as they deposit the cart back into its proper location.
Advertising
Campus-Wide
Anyone that uses the machine will be given a reward for recycling. This
positive reinforcement
leads to:
is to instill
the subconscious of participants
by using positive reinforcement coupled with University of Memphis branding.
Full transcript