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Arthur Walter

on 11 June 2010

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Transcript of 48HRMAG

48hrmag ARTHUR WALTER 48 hour magazine an experiment in using new tools to erase media's old limits
write, photograph, illustrate, design, edit, and ship a magazine in two days
anyone can participate
NEW San Francisco, CA 60 pages of writers and artists from various magazines sharing space with previously unpublished new talent alternative to conventional print and online magazines created by: Sarah Rich Alexis Madrigal Mathew Honan how does it work? announcement of the theme 28 hours to make a contribution 20 hours of editing process that's all print on-demand www.MagCloud.com so far only for US, Canada and UK CONTEXT increasing usage of Internet lots of contributors lots of readers CONSUMER hipsters "children" of Internet 16-35 years old social media enthusiasts in search of good quality information social networking websites or download it! COMPETITION online and print magazines PRODUCT innovative, creative, stylish, hip, social, cool, amazing and pure awesome !!! just the way it should be !!! PRICE Hard Copy: Download: 8.25" × 10.75"
60 pages 10.00 5.00 $ $ PROMOTION word-of-mouth social networking websites: online blogs PLACE online RESULTS 1 weekend
6+ editors
over 6000 contributers
1502 submissions over 1000 hard-copies sold LAWSUIT !!! and... by cbs "...claiming that 48HR Magazine violates its trademarks for 48 Hours and 48 Hours Mystery..." always do a background check core target: 20-30 y.o. Dylan Fareed Derek Powazek Heather Champ
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