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Transcript of GOOGLE SEARCH
- SYMBOLS that do matter
EVERY WORD MATTERS
Every small word ("the" "a") has the potential to change your results.
HOW SEARCH WORKS
WORD ORDER MATTERS
- SPECIAL CHARACTERS
¶, £, €, ©, ®, ÷, §,
[ tiger site:com ]
[ tiger site:.com ]
[ tuition fee site:qc.ca ]
[ jaguar cat -car ]
EXCLUDE A WORD
[ pandas -site:wikipedia.org ]
SEARCH WITHIN A SITE OR DOMAIN
"set of words"
SEARCH FOR AN EXACT WORD OR SET OF WORDS
[ "imagine all the people" ]
[ filetype:pdf ]
SEARCH A SPECIFIC FILE FORMAT
[ filetype:ppt ]
SEARCH IN TITLE
SEARCH IN URL
[ allintitle:query1 query 2 ]
[ allinurl:query1 query 2 ]
TO KNOW ALL THE WEBSITES THAT LINK
TO A SPECIFIC URL
does NOT matter.
does NOT matter
most of the time
do NOT matter!
when connected to a search term with no spaces
@, #, ++, +, %, $
@researchwell, 43%, or c++
[ "Thom Yorke" ]
[ "Hot Chip" ]
SEARCH FOR A WORD and ITS SYNONYMS
[ ~food facts ]
[ stars milky way intext:terraforming ]
LIMITS RESULTS TO SITES INCLUDING A WORD
[ intext:stars intext:terraforming ]
intext:stars terraforming ]
- the FREQUENCY of search terms
FACTORS THAT DETERMINE A WEB PAGE'S RANK
- the LOCATION of search terms
- the SIZE of search terms
- how OLD the web page is / how often it is UPDATED
THE MOST IMPORTANT FACTOR
of the web page
- the POPULARITY of the web pages
that link to it
[ "chocolate chip cookies" ]
"chocolate mint chip cookies"
[ social isolation facebook 2010..2013 ]
LIMIT THE RANGE OF DATES or NUMBERS
[ airplay speakers $100..$200 ]
[ ~college ]
will also search for related words like
"university" and "higher education"
will include results for "nutrition facts"
-- educational institutions
-- government websites
query OR query OR query
SEARCH FOR ANY ONE, TWO OR ALL THREE OF THE TERMS
[ blouse OR shirt OR chemise ]
THE MOST IMPORTANT YET MOST BASIC RULE
[ how many eggs do I need to put in my omelet? ]
Do NOT ask Google a question.
- in title, url, or 1st paragraph
- directly adjacent
- the presence of SYNONYMS
- NUMBER of websites containing a link to the page
POPULAR = ACCURATE!