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Social Media and Talent Acquisition

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by

Holly Davis

on 13 July 2015

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Transcript of Social Media and Talent Acquisition


Social Media
and
Talent Acquisition

Legal Considerations
McDonalds
1 Million Meals Served
13 Years

Apple Computers
1 Million Apps Sold
14 days

94% of recruiters use or plan to use social media in their recruitment efforts
78% of recruiters have made a hire through social media
42% have reconsidered a candidate based on content viewed in a social profile, leading to both positive and negative re-assessments
Profanity, and grammar and punctuation errors trigger negative reactions among recruiters over 60% of the time
Social recruiting is not just a way of finding the best cultural fit – there are also significant bottom line benefits
Recruiters reported a jump in time to hire (33%),
The quality of candidates (49%)
The quantity of candidates (43%)
60% of recruiters estimate the value of social media hires as greater than $20k/year.
20% estimate the value of social media hires as greater than $90k/year.
Anyone not leveraging social referrals
is behind the curve.


Across industries, there is near-universal adoption of social recruiting use or plan to begin using social networks/social media for recruiting = 94% in 2013 from 78% in 2008.


Review Marriott
Personal vs. Professional Use
Push vs. Pull


Social Networking Sites
How to Recruit using Social Media
Legal Issues
Discrimination
Failure-to-hire Claims
Invasion of Privacy
Disparate Treatment and Disparate Impact
Social Media Policy


LinkedIn, Facebook and Twitter
are still the recruiter’s social networks of choice

= 94%
= 65%
= 55%
= 20%
= 18%
= 15%
Beside the big three, recruiters use a multitude of specialized, localized and up-and-coming social networks
78% of recruiters have
hired through a
social network
Social Sites
Design beautiful career pages, avoid clutter
Share fresh and interesting content to increase your audience
Listen to candidates and be responsive
Engage your perspective hires through quiz and contest
Give industry insight, post employee experience
Schedule updates and monitor responses
No silver bullet, long-term investment
LinkedIn
Join groups
Post articles
Search by company name/industry/positions/name of individual
Connect with as many people as possible
See How It is Done
Full transcript