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Tv Production Programme Pitch
Transcript of Tv Production Programme Pitch
Jiayi, Nadia, Nicole
Programme Title & Concept
Why this topic?
Latte art is currently in style
Lessons often expensive
Beginner techniques are easy to learn
Easily accessible tools and ingredients
Pilot Episode Title:
A demonstration show aimed at educating
viewers with special skills with regards
to cafe cusine.
Duration: 15 minutes
Series: Total of 6 episodes, aired weekly
Teens and young adults: 16 - 25 years old
Like food and appreciate trying new things
Like doing hands-on things
Scope of Interview for first episode
Each episode: $2,700
Budget for studio rental: $2,000 x 2 = $4,000
CG operator/production assistant: $500 x 2 = $1,000
Director/Producer: $1,500 x 2 = $3,000
Guests: $300 x 6 = $1,800
Cameraman: $250 x 2 = $500
Floor Manager: $100 x 2 = $200
Sound: $150 x 2 = $300
Equipment Rental: $2, 000 x 2 = $4,000
Others (Props, Transportation): $1, 000
Radio DJ at Ngee Ann Polytechnic's campus radio station - Radio Heatwave.
Hosted for CTV's fashion segment.
Hosted multiple school events, e.g. Scarefest
Choice of Guest
The guest's background: where she works, her job
When the guest picked up the skill of making latte art and why
How to create good latte art
The benefits of being skilled at latte art
Channel and Timeslot
Suitable Channel: Channel 5 (for english-speaking target audience)
Timeslot: 8pm on Fridays (the time when most young people watch variety shows)
Radio DJ at Ngee Ann Polytechnic's campus station, Radio Heatwave
Hosted for YOG
Hosted for many school events, e.g. Scarefest, National Day
2 - French Macaroons
Chef Pang Kok Keong of
3 - Food styling
Ivan Te from
Bakerzin - food stylist
4 - Rainbow Cake
Jacky Tong at Le Chocolate.
5 - Assorted Pies
Sean Gwee of Windowsill
6 - Baked Alaska
Chef Daniel of Chef Daniel's
Introduction of guest and talk about his experience
Guest will briefly explain the 3 essential tips to making latte art.
Guest will demo how to do latte art
The hosts will try to do a simple latte art design.
The guest will feedback on the 2 hosts latte art based on the 3 key points of latte art.
Guest will end off the show with showing his 2 best and unique latte art.
To allow the viewers to pick up simple techniques for cooking skills
Give them a push to learn something new
To show audience that preparing and cooking food can be an art form as well.
Teach audience the joy in preparing food
What about latte art that sparked your interest?
How long have you learnt latte art?
Where are you currently working at?
Who did you learn latte art from?
How long did it take you to master the art of latte art?
What are the essentials to making good latte art?
Are there any specific equipment needed?
What are some benefits of latte art?
Marc Ferdinand Lou Calaycay
Barista at Chye Seng Huat Hardware Coffee Bar
Supervisor / Barista at Loysel's Toy Pte. Ltd.
F&B Executive / Bartender at Grand Mercure Roxy Hotel
Barista - Bartender at Wingtai Branded Lifestyle Pte. Ltd.
Barista at Starbucks Coffee
Camera: Studio-Based camera