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Final exam, part 1.

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Andy Ruddock

on 26 May 2016

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Transcript of Final exam, part 1.

Section A. Answer one of the following questions (20 points)
Remember to USE

1.What is celebrity, and how do celebrities influence society? Your answer must draw on academic research.
Address the question
What does the production of celebrity tell us about the nature of media influence in general? (e.g. the relationship between celebrity images and expectations about reality).
Identify relevant theories.
What theories help explain the influence of celebrity? Who has developed them, what do the theories suggest, why are they useful? e.g. Turner-celebrity as an indicator of the 'demotic turn'.
Exemplify with a case study.
Explain the success of a celebrity in relation to the idea described in box 2. e.g. Corey Delaney as a celebrity who makes sense within the context of 'the demotic turn'.
What do the literature and the case study lead us to conclude about media influence (e.g. the rise of the ordinary celebrity is explained by media industries who have come to rely on ordinary people and ordinary places for content, turning the whole world into a media place).
2. According academics, what are the main challenges in researching how media harm audiences?

Address the question
Why is it difficult to define and measure media influence
Relevant theories and literature
What ideas explain this-who makes them, what are they, why are they useful? e.g. Christopher Ferguson on the unspoken political influences behind the strong effects thesis.
Exemplifying case study
Demonstrate how the ideas in box 2 help explain a real world event; e.g. pick a news story about the effects of media violence, and explain why we can't blame real violence on the media alone.
What does the effects debate tell us about the complex nature of media influence?
3. Why do academics think that global television genres are politically significant? Answer with reference to research on a particular show or genre.

Address the Question
The question asks you to explain how global entertainment relates to the exercising of political power (e.g. Donald Duck as a celebration of US capitalist values)
Relevant Theories
What theories help explain this connection; who develops them, what do they mean, why are they useful? e.g. Cultural Imperialism and CRITICISMS of cultural imperialism.
Exemplifying case study
Apply ideas from box 2 to a case study in box 3. e.g. the controversies around Super Girl gad more to do with the things that audiences did in relation to the show than anything about the show's content
What do we learn about the political significance of entertainment, based on your reading and case study?
4. How is private media use affected by society and/or media industries? Answer with reference to feminist media theory, or other scholars of your choosing.

Address the question
How is private media use structured by external forces?How does it include us in cultural patterns?
Relevant literature
What are the main ideas behind feminist media research, who developed them, and how do the help us to explain the significance of private media use?...or an alternative theory.
Exemplifying case study
Pick an example of private media use, and explain it in relation to box 2.
What does your particular example tell us about the general cultural significance of private media use? (e.g. the idea that reading teen magazines encourages girls to think about where they fit into the prevailing economic order).
5. Which academic ideas do you think best describes how media influence young people? Answer with reference to specific theories and authors.

Frame the question
What sort of media influence interests you the most? Why is it important?
Relevant theories
What theorists and theories explain your idea? What do these ideas mean, and why do they matter?
Where do we see these sorts of influences happening in the real world, and how do your chosen theories help explain their significance
What does your theme tell us about the nature of media influence?
Full transcript