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Transcript of AIPIA
the New Marketing Tool
The United States spends about 1 billion dollars a year just to dispose of food waste.
Every year in the UK 18 million tonnes of food end up in landfill.
Approx 1/3 from producers/ supply chain, 1/3 from retail and 1/3 from households
Unused prescription medicines cost the NHS in the UK an estimated £300 million every year
How much unused or expired medications do you have at home?
How to reduce drug waste, lower costs and maintain compliance?
Can Technology bring
Let's not build circuits...
Let's PRINT them !
Bar codes and sell-by dates could soon be a thing of the past in food packaging, replaced by tags and smart materials to alert consumers to the food going off.
Let's talk SOLUTIONS
If we can do all this, we will be able to know WHO BOUGHT WHICH PRODUCT WHERE AND WHEN
Innovative materials and nano tech
Oxygen or gas scavengers to increase shelf life from 10 to 100 days!
Technology to control use of medicine
can extend shelf life
Tamper evidence and anti-counterfeiting technologies will play an important role in the packaging industry the coming years
Mobility and “Big Data” analysis will have the largest impact on the retail industry and opens the retail door to The Internet of Everything.
Forward-looking retailers will implement technologies that will personalize their customers’ shopping experiences.
The main Industry Driver
RFID technology in the retail space is well known for use in item-level tagging. However, some retailers are realizing other benefits: using it as a way to create a compelling and differentiated in-store experience.
A research from Visiongain said that demand for Active, Intelligent and Smart packaging will climb around 8% per year to reach U$ 17.23 Billion by 2016 and by an average of 7.7% annually to be worth U$ 65 billion by 2021
Largest national A&IP market is forecast to be the US (Growth 7.4%, 3.6 B U$)
Japan will be the second (US 2.3 B U$)
Australia is likely to reach third place (1.69 B U$)
UK is characterized as “emerging market” (1.27 B U$)
Germany will jump from 620 M tot 1.4 B U$
Overall EUROPE is seen as the second largest market for AI&P
Are you ready for this?
AIPIA'S TASK THE COMING
- IMPLEMENTATION OF A&IP
- CONNECT THE INDUSTRY
- LEGISLATION AND REGULATION
TO STAY FULLY INFORMED
AIP WORLD CONGRESS
IN SEPTEMBER THIS YEAR
"PACKAGING TECHNOLOGY AS THE NEW MARKETING TOOL"
Eef de Ferrante
THIS CAN ONLY HAPPEN WITH YOUR SUPPORT
PLEASE JOIN US FOR FREE:
All these technologies are in the PACKAGING and not in the product
- Enhanced Efficiency in the Supply Chain
- Joined Forces
- Share !
Extended Shelf Life of products
Increase of Sales
Who will pay?
Packaging is seen as production cost
Ingredients + Packaging
Change our way of thinking
But Packaging should be seen as MARKETING expenditure
What if your
The BIG advantage of
Do NOT glue...
PRINT them !
And reduce costs
per tag from 10 cents to
1 cent or less!