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Emotional

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by

prabhagaran rakkiappan

on 29 June 2014

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Transcript of Emotional

Science
of
Typography
is used to “carry” information
so typography must have some common-sense characteristics such as
high
legibility
and
readability
,
scalability
and
appropriateness
.
Triggering Emotions
;)
In another words, when people are emotionally involved,
they tend to create a connection

Reasons to go for emotional design
3
Emotion dominates decision making
Emotion increases motivation
Emotion affects memories and creates personalities
Typography fundamentals
Why is it called a " Typeface "
Readability and legibility
High Contrast
Scalability
Hierarchy
Tone of voice
Add character and personality
Personal and human
Fun and informal
Serious and Grounded
Courier is for nerds
Shelley, tend to be more appealing and elegant
Univers is for safety and anonymity
Comic Sans allows for more expression
the higher emotion goes the lower thinking goes
Type Gives text a voice, a personality, a " Face"

Type is like an actor casting a role.
Type is the link between a writer and a reader

Big letters shout , small letters whisper
Serif faces articulate.
Grunge fonts mumble and slur
scripts sing,
sans serif speak in clear fonts
How to Get started
P R O B G
p r o b g
Dd
Full transcript