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Transcript of Emotional
is used to “carry” information
so typography must have some common-sense characteristics such as
In another words, when people are emotionally involved,
they tend to create a connection
Reasons to go for emotional design
Emotion dominates decision making
Emotion increases motivation
Emotion affects memories and creates personalities
Why is it called a " Typeface "
Readability and legibility
Tone of voice
Add character and personality
Personal and human
Fun and informal
Serious and Grounded
Courier is for nerds
Shelley, tend to be more appealing and elegant
Univers is for safety and anonymity
Comic Sans allows for more expression
the higher emotion goes the lower thinking goes
Type Gives text a voice, a personality, a " Face"
Type is like an actor casting a role.
Type is the link between a writer and a reader
Big letters shout , small letters whisper
Serif faces articulate.
Grunge fonts mumble and slur
sans serif speak in clear fonts
How to Get started
P R O B G
p r o b g