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Raising Cane's 2015 Media Options

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by

Meredith Beykirch

on 15 December 2014

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Transcript of Raising Cane's 2015 Media Options

Raising Cane's
2015 charleston Media Plan
Media option one:
RADIO:
Endorsement Schedule with Yonni Rude (WSSX)
Pandora
OUTDOOR:
N. Charleston Posters
DIGITAL:
Online WCIV News4 Weather Kid
Radio Endorsements
Media Outlets
Pandora
Digital Promotions
We will discuss 2 Different Media Plans for 2015 using various media outlets.
Outdoor
Radio Endorsements


Radio Endorsements


Pandora Radio
OutDoor Advertising
DIGITAL & TV
Endorsements are like-live radio spots delivered by a station personality. By having the message come directly from the personality, a sense of credibility is built for the advertiser.
WSSX-FM (95.1 FM)- Yonni Rude (Afternoon Drive)
$1,000 per Week
(26 Weeks)
(3) Live :60s and (2) Live :30s per week
(20) Spot Bank :30 spots to run 6A-8P M-F
Total Cost:
$26,000
$2,912.00 (Talent Fees)
Pandora dominates internet radio, capturing 55% of all internet listeners.
Pandora increases recall and likeability for brands and campaigns also use include banner ads.
Nationally, 87.6 million monthly unique users.
1 out of 2 Adults 25-54 use Pandora.
1 out of 5 Adults 55+ use Pandora.
In the Charleston area, there are 319, 024 Adults 18-49 that are unique Pandora users.
COST:
$1,000 a Week for 15 Weeks
25 GRPs

5 Posters to Target N. Charleston location:
4 Campaigns
One Love Adventure
This is My Cane's
Football
Holiday
Cost per 4-Weeks: $4,706 per campaign
Printing & Production: $485 per campaign
WCIV News 4 Weather Kid: Viewers will be encouraged to nominate their child to be the ABC news 4 Weather Kid. Then, each Wednesday, one lucky winner will get to do the weather segment with one of ABC News 4's meteorologists.

TV:
Audio/ Video mention during weekly segment
:05 Billboard leading into segment
Audio/Video mention on fifty promotional commercials per week
25x ABC News 4, 25x MeTV
DIGITAL & TV
DIGITAL:
Logo on station entry form
Logo on min. of 30,000 imp promotional banner ads per month
Logo on homepage promotional "bookends" for 100,000 impressions
Weekly promo Facebook Post to 18,000+ followers during contest period
Promo Facebook post to over 18,000+ followers to announce winner.
Cost:
$1765 Per Month
3 Months
April- June
Raising Cane's
2015 charleston Media Plan
Media option two:
RADIO:
Traffic Schedule
OUTDOOR:
N. Charleston Posters
DIGITAL:
Online WCIV News4 Weather Kid & Santa Tracker
Radio Traffic Sponsorships

Media Outlets
Digital Promotions
Outdoor
Radio Traffic Sponsorship


Radio Traffic Sponsorship


OutDoor Advertising
DIGITAL & TV
Traffic sponsorships are :15 spots that run adjacent to the traffic report.
The sponsorship also includes a :05 billboard sponsor mention with each spot that airs.
The benefits of traffic spots is their placement adjacent to live content.
9






5 Posters to Target N. Charleston location:
4 Campaigns
One Love Adventure
This is My Cane's
Football
Holiday
Cost per 4-Weeks: $4,706 per campaign
Printing & Production: $485 per campaign
WCIV News 4 Weather Kid: Viewers will be encouraged to nominate their child to be the ABC news 4 Weather Kid. Then, each Wednesday, one lucky winner will get to do the weather segment with one of ABC News 4's meteorologists.
TV:
Audio/ Video mention during weekly segment
:05 Billboard leading into segment
Audio/Video mention on fifty promotional commercials per week
25x ABC News 4, 25x MeTV
DIGITAL:
Logo on station entry form
Logo on min. of 30,000 imp promotional banner ads per month
Logo on homepage promotional "bookends" for 100,000 impressions
Weekly promo Facebook Post to 18,000+ followers during contest period
Promo Facebook post to over 18,000+ followers to announce winner.

Cost:
$1765 Per Month
3 Months
April- June
DIGITAL & TV
ABC News Santa Tracker: Promotions runs from 11/24 - 12/25. Includes NORAD Santa Tracker that will track Santa's movements as he travels on Christmas Eve and into Christmas Day, local locations to find Santa and info on sending your child's letter to Santa.

Digital:
Exclusive sponsorship on the countdown clock with hyperlink.
300 x 250 fixed ad placement on the Santa Tracker page.
Min. of 3 promotional posts on Facebook.
10,000 ROS promotional ads linking to the Santa Tracker page which includes our logo.
Cost:
$1500
Option ONE
Option two

Details: 3 Weeks of Traffic Spots at the beginning of 6 Campaigns.

Stations Include:
WAVF-FM (Adult Hits)
WCKN-FM (Country)
WMXZ- FM (Hot AC)
WXST- FM (Urban AC)
WEZL- FM (Country)
WRFQ- FM (Classic Rock)
WIWF- FM (Country)
WSSX- FM (CHR)
WWWZ- FM (Urban)

Cost: $2,180 per week (18 Weeks) = $39,240.00
Production Costs: $2,496.00
Summary
Option 2:
Traffic Schedule
N. Charleston Posters
Digital
We will reach 9 different radio stations vs. putting all your eggs in one basket with Yonni Rude. We will have a consistent schedule with 3 weeks of advertising at the beginning of 6 (out of 7) of our campaigns.
Full transcript