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PayPal MKTG306

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Stephanie Perez

on 14 May 2013

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Transcript of PayPal MKTG306

Q) Which of the following is NOT one of the steps that are being taken to ensure Paypals future success? What is PayPal? - The safe easy way to pay and get paid online Question 1. Value Proposition Consumers Presented by: Stephanie Perez, Thomas Munro, Samantha de Vivo, Abdul Javed & Marie Fox Objectives Steph: History and Background
Tom: Value Proposition
Sam: Risks of PayPal
Abdul: P2P Payments
Marie: Future Strategies Question 1. Value Proposition Threats from mobile devices Question 1. Value Proposition - PayPal operates in 190 markets, 17 local languages, transacts in 25 currencies and works with 27 global financial networks and 15,000 local banks around the world. - PayPal only has access to information. - Short cut to time consuming process of mailing checks. - Accepted by a wide range of both retail and non-retails merchants Merchants - Merchants are not required to have a merchant bank. - Transaction fees are cheaper than credit companies - Reduces the difficulties of accepting credit cards for merchants. Abdul Apple - Easy way to send and receive money without sharing financial information.

- 4.3 million active accounts in Australia

- Flexibility - pay online, mobile device.

- PayPal enables global e commerce

- option for Australian businesses to transact online History October 1999 - PayPal was born. Engineer develops online email payments

March 2000 - PayPal hits 1 million users

October 2002 - eBay acquires PayPal

April 2005 - PayPal launches in Australia and opens offices Steph's Quiz Q.1 How many currencies around the world does PayPal use?
a. 23
b. 24
c. 25
d. 26

Q.2 Approximately, how many active registered PayPal accounts are there in Australia?
a. 3 million
b. 4 million
c. 5 million
d. 6 million

Q.3 What date did did PayPal reach Australia?
a. March 2000
b. February 2002
c. April 2005
d. April 2006 Question 2: Risks of PayPal Weaker Consumer Protection Not guaranteed to receive money back off fraudulent transactions A merchant is liable for any transaction that could be fraudulent Question 2: Risks of PayPal High Chance of a Phishing attack - In 2012, Paypal was the number one targeted website for Phishing attacks. PayPal is not liable for any financial loss. Cannot reverse a transaction for products that have not been supplied or do not fit the description. Toms Quiz Tom Steph Steph Steph Steph Tom Tom Tom Sam Sam Background Value Proposition Risks Mobile Devices Quiz Answers Q.1 How many currencies around the world does PayPal use?
a. 23
b. 24
c. 25
d. 26

Q.2 Approximately, how many active registered PayPal accounts are there in Australia?
a. 3 million
b. 4 million
c. 5 million
d. 6 million

Q.3 What date did did PayPal reach Australia?
a. March 2000
b. February 2002
c. April 2005
d. April 2006 Quiz Answers Tom Quiz Answers Sam - iWallet utilising Near Field Communication(NFC) based P2P technology. - Acquired AuthenTec for innovative and improved security measures. Threats from mobile devices Abdul Can PayPal develop its own P2P app for iPhone Abdul Google - Google wallet not direct competition to PayPal. - eBay (owned by PayPal) is Googles single biggest advertiser. - PayPal app is available on iPhones, however it is not integrated on iTunes or app stores. - Big question is, will Android users be able to use NFC powered P2P sharing with iPhone users? Quiz answers Abdul Abdul Quiz for MJ Which company has Apple acquired to develop 'finger scan' security technology? A. Symantec B. CIA C. IBM D. AuthenTec Which company has Apple acquired to develop 'finger scan' security technology? A. Symantec B. CIA C. IBM D. AuthenTec Where to now for Paypal? Marie Create partnerships with applications and social networking sites. Where to now for Paypal? Build relationships with online stores and high traffic websites. Marie a) 39
b) 50
c) 32
d) 25 Q) What percentage of Phishing attacks were targeted at PayPal? Sam's Quiz Q) What percentage of Phishing attacks were targeted at PayPal? Sam a) 39
b) 50
c) 32
d) 25 Marie Work with Fraud Services to rebuild their reliability image. One of Paypal's biggest downfall is the inability to reverse withdrawn funds. Where to now for Paypal? Marie's Quiz Q) Which of the following is NOT one of the steps that are being taken to ensure Paypal's future success? a) Developing security measures to increase reliability.


b) Collaborating with banks to reduce the threat of credit card competitors.


c) Building relationships with online stores to make payment their preferred payment option.


d) All of the above. a) Developing security measures to increase reliability.

b) Collaborating with banks to reduce the threat of credit card competitors.

c) Building relationships with online stores to make payment their preferred payment option.

d) All of the above. Moving offline and into physical stores holds huge potential for Paypal. Q). How many markets does PayPal operate in ? A. 175 B. 180 C. 190 D. 200 Q). How many markets does PayPal operate in ? A. 175 B. 180 C. 190 D. 200 Thank you for listening Quiz Answers Marie
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