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Persuasion

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by

Brit Foster

on 21 November 2014

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Transcript of Persuasion

Persuasion
Beauty is in the eye of the_____________.
Initial



Derived



Terminal
Credibility
You should...
1) Convey your TRUE feelings.




2) Help the audience FEEL what you feel.

You should NOT...
1) Use emotions to MANIPULATE your audience.






2) Be OVERLY emotional.
Emotion
Create an Emotional Connection

Delivery

Stories

Vivid Language

Visual Aids
Logic
1. Use Credible Sources



2. Present New Information



3. Use Specific Evidence
Give Specific Evidence
Elaboration Likelihood Model
Richard E Petty and John T Cacioppo
Influence: The Psychology of Persuasion

Dr. Robert Cialdini


Fast Forward to 1980
Fast forward to 1993
Reciprocity
Commitment & Consistency
Social Proof
Authority
Liking
Scarcity
To sum it up...
Maslow's Hierarchy of Needs

Self - Actualization

Esteem

Love & Belonging

Safety & Security

Physiological
Step #5
Audience Analysis
Demographic

Psychological

Situational
Step #6
Preparation
Character
Step #8
Deliver
Step #9
Measure Success
tied to purpose
Step #10
Make Changes
Choose Your Own Adventure
What's the next step?
It's up to YOU.
"By failing to prepare, you are preparing to fail."


Benjamin Franklin
Preparation

Act like tomorrow is your big day.


Keep your goal in mind.


Decide on your main points & focus your research.


Look for a variety of forms of support and keep good records.
Preparation

Spend time creating a powerful attention getter & final thought.


Create note cards that are helpful.


Leave enough time to change your direction.
Practice
If you think practice makes perfect, you're MISTAKEN.
Hoops Anyone?
1) Rhetoric's Three Artistic Proofs - Aristotle

2) Hierarchy of Needs - Abraham Maslow

3) ELM - John T. Cacioppo & Richard E. Petty

4) Six Weapons of Influence - Robert Cialdini
1) Logos

2) Pathos

3) Ethos
Three Artistic Proofs
You should NOT....
be overly emotional
Ethos
Fast Forward to 1943
Abraham Maslow
1908- 1970

Maslow's Hierarchy of Needs
http://www.mnn.com/food/healthy-eating/stories/8-creepy-mystery-ingredients-in-fast-food
http://blog.fooducate.com//2009/08/03/guess-whats-in-the-picture-foodlike-substance/
A) Strawberry ice cream

B) Chicken

C) Plastic foam

D) None of the above
Full transcript