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Magazine Front Cover Codes and Conventions
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Magazine Front Cover
Codes and conventions
Main Image.
The main image dominates
the front cover, its usually a medium close-up or close-up, sometimes the image covers part of the masthead but is always in direct address to the reader.
Main Coverline.
The main coverline goes with the image
and anchors it to its meaning.
Pinning down an image with text
Masthead.
Centered or arranged at the top left of the cover, always written in a unique font design. the masthead is the magazines trademark, and is usually one letter or word long.
Coverlines.
Coverlines are normally one or two words, 'explaining' whats in the magazine. They are bold coloured and in roman text in a large type size and are designed to attract the readers attention and make them look inside.
These both frame the image. NO text covers the face of the main image.
Barcode.
The barcode is always located on the front of the magazine because the back page is most of the time taken up by an advertisement.
A 'Puff' is when the magazine give the reader something for nothing, for example free gifts.
Puff.
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