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Circuit of Culture
Transcript of Circuit of Culture
advertising to 'hip' , young people
IPhone as essential; a 'must-have'
> 'Your Life in Your Pocket'
'Designed by Apple in California. Assembled in China'
constructed meaning through consumption
meaning intended by the company
>sleek, clean, futuristic
meaning created by the user
> can differ greatly for each person
how we use our IPhone can create meaning
> downloading or listening to music
> playing games
> business purposes
> to connect to our friends and the world (social media)
> just as a phone
question of intellectual property and digital technological advances
ITunes - control on how we consume music