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Transcript of Story time
Feeling lost in data
Writing a lot of pages
Researchers are tired to death
Tell a (short) story
What do clients say about our reports?
Clients are bored to death
Lets do not waste your time on writing 100 pages without any sense and just focus on the good Executive Summary
Take responsibility, explain instead of writing „respondents say”
Researchers must understand (my) business. We need research to find the ways to increase profit, simple as that
What about researchers?
If you don’t give a damn about
, write doctorates
Let's face the reality
I don't want to waste my time on long and boring reports , give me a short and straightforward answer
Before writing the report, researcher should talk to the client first, why s/he is writing and why the study is being done
Working long hours
Help me make decision and solve this specific problem
So, what is the solution?
Answer client's business question
Put it simple and concise
Show the way forward
Make it engaging and memorable
The plot of your story should be around client's business question
You should know why the client commissioned the study and how is going to use data
Try to find out what is the the real business issue underlying the research
Create a plot around the key insight
TO THE POINT
and recommend what should be done
Give recommendations taking into account
a bigger picture
Talk to the client
before you deliver the final report
Actually, talk to the client whenever possible
Structure your data into an
- with surprising insight, very bad or very good news, provocative question etc
means and media
- video, audio, role play, quiz, exercises, etc
Brief, short, simple sentences
Image tells more than 1000 words
NO writing „respondents claim/said”
Up to 30 slides ?!
Key take outs
Researcher = Storyteller
"Stories are just data with a soul"
Brené Brown (University of Houston)
Structure your story before writing it.
Play with the structure to develop a story
Propose how the problem can be solved or opportunity utilized
Make a memorable opening but also closing
Wish you a successful and enjoyable storytelling!
More creative and rewording work for researchers!
Easier way to success
Benefits for all
What is the epilogue?
How to make our reports more impactful