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David L. Hancock

Chief Evangelist of The Entrepreneurial Author™
by

Brittany Douglas

on 25 July 2013

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Transcript of David L. Hancock

David L. Hancock
Chief Evangelist of The Entrepreneurial Author

1990's
I was a banker.
fat
dumb
happy
Leveraging time, energy, & imagination
Constantly learning & implementing what I learned
Someone who does unconventional things to reach conventional goals
The power of the book
RIGHT
person

RIGHT
time
RIGHT
people
work
FAITH
FAMILY
FOOD
FUN
2003
The real purpose of education is not to teach us facts, but to teach us to love learning.
GUERRILLA
2013
Successful doing things differently than everyone else
Leveraging time, energy & imagination
Constantly learning, implementing
Relationships
bookstores
authors
great team
Changed the way bookstores bought books
You guys are really entrepreneurial publishers, aren't you?
That's right!
& changing!

COACH
write a book
COACHES
2004
TRADITIONAL PUBLISHING
+ SELF-PUBLISHING
How can I help individuals leverage the power of the book to grow their business?
Find out what your competition's NOT going to do & do that.
LET'S
TALK
If you want to charge more & negotiate less,

If you want people who would never have given you the time of day start BEGGING for your time,

If you want media to call you when something happens in the industry...
you need to
DOUBLED income in less than 8 months
stopped negotiating fees
people that would never give me the time of day begging to get on my calendar
media called me when something happened in the industry
worked with my competitors
studied & mastered all my competitors products
established credibility & trust
became a great resource
How can I serve the needs of my client?
Successful doing things differently than everyone else
C R E D I B I L I T Y
studying
watching
listening
ABSOLUTELY IMPERATIVE
SOMEONE WHO
knows what they're doing
loves you
wants to see you succeed
push you hard
teach you what you need to know
encourage you
provide the tools you need to accomplish
praise you when you hit certain milestones
give you tools
teach you things
encourage you: you can do it!
hold you accountable
encourage you in successes & failures

PRODUCTS & SEMINARS
SPORTS
credibility
distribution
professionalism
author input
more flexibility
GUERILLA
GUERILLA
GUERILLA
2005
WHO ARE YOU?
WHAT ARE YOU DOING?
HOW ARE YOU SELLING SO MANY BOOKS?
HOW CAN WE HELP?
trending
B A L A N C E
Full transcript