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trivago: Indian platform
Transcript of trivago: Indian platform
Number of states in India : 28/India's population : 1.2 Bil.
340 Indian cities are listed on trivago.in
165 members are currently signed up on the Indian Community
2392 main images have been uploaded for the Indian platform.
420 POI's are listed for the Indian platform
English speaking platform/no major necessities needed
Partners: Make my trip, Yatra, Goibibo
Blogs and community
Top Indian travel blogs:
Top Destinations and POI's
Lowest ticket over all the ecommerce platforms
Mobile App for all operating systems
Testimonials page with user reviews
Mobile app for all operating systems
Personal bloggers contribute their stories
Gives the blog a more personal feel
The website is very user-friendly and reaches a broad audience and trustworthy
Good regional destinations listed on the website
They have a section known as "Small World" :
destination fact sheet
Website does not seem very user-friendly
Crowded and too many widgets
Testimonials from user reviews
Separate tab for a travel guide
Good list of POI's and distinguished destination types on the home page(but only cater to people who want to do booking in India)
Have an advertisement box with deals from competitor websites
30% owned my www.makemytrip.com
Available in 10 other Indian languages other than English.
Contain's a travel editors blog which has articles written by many different bloggers (also contain pictures)
International Hotel Chains:
Indian Hotel Chains:
Taj Group of hotels
Oberoi group of hotels
The ITDC group of hotels
Fortune Park Hotel
Connection India Group
Kukreja Group of hotel
Tie up with cellphone brands like Airtel for combined advertising.
Majority of the Indian population use reviews and ratings for a purchased decision.
Many prefer a friend's/user recommendations over a critique's review
Press trust of India
Goal: Acquire media contacts and including celebrities/well known business men and travel together will cater a bigger audience.
Blogging and community:
Continue to post on new blogs to recruit members
Contact current active members and track their progess on the community