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trivago: Indian platform

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by

Yuti Joshi

on 26 September 2013

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Transcript of trivago: Indian platform

design by Dóri Sirály for Prezi
The Competitors
STATISTICS
Number of states in India : 28/India's population : 1.2 Bil.
340 Indian cities are listed on trivago.in
165 members are currently signed up on the Indian Community
2392 main images have been uploaded for the Indian platform.
420 POI's are listed for the Indian platform
English speaking platform/no major necessities needed
Partners: Make my trip, Yatra, Goibibo
Blogs and community
Top Indian travel blogs:
www.indiamike.com
www.indusladies.com
www.indiblogger.in
www.travelfish.org
www.travbuddy.com
www.topix.com
Top Destinations and POI's
Pilgrimage destinations:
Ajmer
Amritsar
Bodhgaya
Haridwar
Madurai
Puri
Rameswaram
Shirdi
Tirupati
Vaishno Devi
Varanasi
Velankam
Road map
Travel facts
Lowest ticket over all the ecommerce platforms
Mobile App for all operating systems
Testimonials page with user reviews
Mobile app for all operating systems
Awards Page
Personal bloggers contribute their stories
Gives the blog a more personal feel
The website is very user-friendly and reaches a broad audience and trustworthy
.in

Metro cities:
New Delhi
Hyderabad
Mumbai
Chennai
Kolkata
Jaipur
Mysore
Pune
Mountain Escapes:
Ooty
Nainital
Srinagar
Mahabaleshwar
Shillong
Manali
Kodaikanal
Matheran
Coorg
Beaches:
Goa
Daman
Kovalam
Port Blair
Lakshadweep
Wildlife:
Corbett
Bharatpur
Panna
Bandhavgarh
Good regional destinations listed on the website
They have a section known as "Small World" :
travel guides
destination fact sheet
POI's
Awards page
Website does not seem very user-friendly
Crowded and too many widgets
Testimonials from user reviews
Separate tab for a travel guide
Good list of POI's and distinguished destination types on the home page(but only cater to people who want to do booking in India)
Meta-search companies
Ixigo.com
Have an advertisement box with deals from competitor websites
30% owned my www.makemytrip.com
wego.com
Available in 10 other Indian languages other than English.
Contain's a travel editors blog which has articles written by many different bloggers (also contain pictures)
OTA's
International Hotel Chains:
IHG
Starwood
Accor
Marriott
Hilton
Wyndham
Indian Hotel Chains:
Taj Group of hotels
Oberoi group of hotels
The ITDC group of hotels
Fortune Park Hotel
Connection India Group
Kukreja Group of hotel
Club Mahindra

Tie up with cellphone brands like Airtel for combined advertising.
Majority of the Indian population use reviews and ratings for a purchased decision.
Many prefer a friend's/user recommendations over a critique's review
Current PR:
Contacts:
Press trust of India
Luxpresso
Times group
Goal: Acquire media contacts and including celebrities/well known business men and travel together will cater a bigger audience.
Blogging and community:
Continue to post on new blogs to recruit members
Contact current active members and track their progess on the community
THANK YOU
Full transcript