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Heineken Strategic Procurement
Transcript of Heineken Strategic Procurement
•Commercial PROCUREMENT PROCESS Specifications
Evaluation Find suppliers
Sign the contract - Make the order
- Ordering for support
of the procurement strategy
- Efficient ordering routines
- No maverick buying
- Retain data
Administration 5. Expediting - Expediting must support the
procurementstrategy of the company
- Create structured routes for
the expediting proces (input/output)
- Control of order versus expediting
- Checklists - Measure and administrate the
- Organizing the procurement and supplier documentation
- Recording project evaluations (calculation/performance)
David van Oosten
7. Porter 5 forces 8. Market Position - Good position
- helpfull suppliers the package is a leverage/routine product!, the beer a strategic one for shops.
Supplier: Routine so nuisance strategy Substitute -Easy product
-Wine or mixes.
=> Age and commercials
- Malt beverages
- high risk
- competitive market
- no new in top 3 since WOII Buyer
- No loyalty to brand
- Convince people Supplier
- Less breweries
- Horizontal merges
- Demands of the packaging Rivalry - National
- Micro brewers Superior taste!