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YouTube Red Campaign

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by

Ivana Paulovska

on 14 December 2017

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Transcript of YouTube Red Campaign

by Ivana Paulovska
Welcome to
"the World of
Red
"
Enjoy the ride...
- new visual identity
- challenge
- new design program ( logotype , trademark, typeface , colours, fifth element , others )
- Bert test
Design and Visualisation &
Communication
YouTube
Red
Campaign
Exam project

Logotype Trademark
4 triangles:

( ad-free, save offline, background play, Google play music )
circles:
( unity and infinity, without end, associated with the number one )
layers:
( features e.g.music video movies...)
Typefaces
Colour scheme
HEX: e52d27
RGB: 229.45.39
CMYK: 4.96.97.1
HEX: 000000
RGB: 0.0.0
CMYK: 100.100.100.100
HEX: FFFFFF
RGB: 255.255.255
CMYK: 0.0.0.0
fifth element
Usability of Trademark
1. Visibility: Yes
2. Application: Yes
3. Competition: Yes (original)
4. Legal protection: Yes
5. Simplicity: Yes
6. Attention value: Yes
7. Decency: Yes
8. Colour reproduction: No
9. B&W reproduction: No
10. Vehicles: Yes
11. Holding power: Yes
12. Description: No
13. Tone of voice: Futuristic and technological
14. Fashionability: Yes
15. Timelessness: Yes
16. Graphic excellence: Yes
17. “Buy-me”: Yes
18. Trademark: Yes
19. On screen: Yes
20. 3D: No
21. Pronunciation: none
22. Nonverbal sounds: Yes
23. Discreet identification: Yes
24. Likability: Yes
How our logo was "born"
Thank You !
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmopqrstuvwxyz

Lato Regular

Display typography
Reading typography
layers
Bipolar Emotional Response Test
Full transcript