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UNIT 01: Task 5: Demonstrate an understanding of your chosen media product

Unit 01:Introducing media products and audiences
by

Vibeke Fussing

on 5 October 2016

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Transcript of UNIT 01: Task 5: Demonstrate an understanding of your chosen media product

Task 5: Demonstrate an understanding of the chosen media product

For P5:
Your information pack should provide accurate and up-to-date information regarding the legal, ethical and regulatory issues, which apply to the production of TV programmes. You need to ensure that the information provided in the resource is compliant with current legislation.

Your task is to:


5a
: Produce a questionnaire about your TV programme based on relevant
representation
issues - for example, how does it represent individuals based on class, age, gender, stereotypes and ethnicity and how is this demonstrated in the content of the programme? The questions must directly relate to the TV programme, its impact and effect (both positive and negative) on the intended target audience


5b
: use your questionnaire to conduct and record a survey


5c
: Produce research outcomes based on your findings from the questionnaire, your investigation of the TV programme and use of secondary resources. Your evidence could be in written format with supporting graphs, statistics or images

Your evidence will be:

questionnaire(s)
survey(s)
research report



Regulatory bodies


5e
: Produce factsheet(s) investigating the role of the IPSO (or relevant regulatory body), ASA, etc.

Your evidence will be:

Factsheet(s).
ClassDojo
See the handout for your
Student account code: _ _ _ _ _ _

Instructions:
1. Download the ClassDojo app from the Apple App Store or Google Play
2. Click the green Sign up button
3. Enter your student account code, then create your account!

No app? No problem! You can sign up at
www.classdojo.com/student
too!
(a) the product’s effect on the audience
Uses and Gratifications theory
(b) relevant representation issues
Representation
SIDE A
SIDE B
CONCLUSION
Understand ethical, legal, and regulatory issues associated with media products
UNIT 01: INTRODUCING MEDIA PRODUCTS AND AUDIENCES
THANK YOU!
LO4 Understand ethical, legal, and regulatory issues associated with media products
Once you have a student account you'll be able to
create a monster
that will show up in class tomorrow!

P5 Learners demonstrate their understanding of their chosen media product by explaining:
a) the product’s effect on the audience
b) relevant representation issues
c) relevant legal and/or ethical issues
M3 Learners’ investigations of their chosen media product demonstrate a good understanding of how legal and ethical constraints affect the product. They give at least one example of how a relevant regulatory body affects their chosen media product
Hypodermic needle theory
Useful information about audience theory from Mediaknowall
http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=audience
Cultivation theory
Two step flow theory
Reception theory
1

2

3

4

5
In your group, watch the audience theory video for your group number.
You may need to watch it more than once.
Take notes.
Summarise the key points about your audience theory on a large sheet of paper or a Powerpoint slide.
Share the summary of your theory with the rest of the class.
Listen to the other group presentations and
take notes
about their audience theory.
a) influence on individuals/mass audiences, positive effects (e.g. good roles models), negative effects such as copycat violence, theoretical models of audience behaviour (e.g. active/passive theories)
Useful information about representation
http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=represent
http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=represent
Understanding representation is all about understanding the choices that are made when it comes to portraying something or someone in a mass media text. It's impossible to portray every aspect of an individual in a photograph, or even in a feature film, so certain features of their personality and appearance get highlighted, and are often enhanced, when it comes to constructing the representation that the audience will see. When representing a person, media texts often focus on their:

Age
Gender
Class and financial status
Race/Ethnicity/culture
Sexuality
Physical ability/disability
Regional identity
Stereotypes
Write a short definition of the term stereotype.
Give three examples of stereotypes that might be used in a TV programme.
b) individual people, social groups, issues (such as racism, sexism), stereotypes, etc.
What is the Equality Act 2010?
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/85012/easy-read.pdf
For M3
:
Your task is to:
• Produce factsheet(s) that provides your company’s commitment to meet the legal and ethical constraints relevant to your TV programme. At least one of your examples of legal and ethical requirements should be related to a requirement of the relevant regulatory body - for instance the company’s commitment to accuracy in their articles, which is one of the codes of the PCC.
Your evidence will be:
• Factsheet(s).
For P5:
Your information pack should provide accurate and up-to-date information regarding the legal, ethical and regulatory issues, which apply to the production of TV programmes. You need to ensure that the information provided in the resource is compliant with current legislation.

Your task is to:

5d
: Produce factsheet(s) investigating relevant legal issues (libel, offensive language, etc) and/or ethical issues (sexism, racism, etc.).

Your evidence will be:

Factsheet(s).
c) legal: e.g. copyright, performing rights, royalties, etc.
ethical: e.g. accuracy, offensive material, sensationalism, chequebook journalism, privacy, censorship, public right to know, etc.
Legal and ethical issues
https://www.ipso.co.uk/IPSO/
http://www.ofcom.org.uk/
http://www.bbfc.co.uk/
http://www.bbfc.co.uk/education-resources/student-guide
d) Independent press standards organisation or relevant press regulator, Advertising Standards Authority, Ofcom, British Board of Film Classification, self-regulation.
https://www.asa.org.uk/
c) legal: e.g. copyright, performing rights, royalties, etc. ethical: e.g. accuracy, offensive material, sensationalism, chequebook journalism, privacy, censorship, public right to know, etc.
http://www.bbc.co.uk/editorialguidelines/
http://www.independent.co.uk/voices/comment/the-only-way-is-ethics-journalism-has-to-be-accurate-but-critical-opinions-must-find-a-place-10417016.html
http://www.theguardian.com/media/privacy
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