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Dr Pepper New Business Brief

Advrt 336 Final
by

Krista Balek

on 26 April 2010

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Transcript of Dr Pepper New Business Brief

Dr Pepper New Business Brief Situation Analysis Industry Company Brand Competition Consumer SWOT Analysis Strengths
Weaknesses
Opportunities
Threats Product Diet Dr Pepper Product Cohesiveness Healthy Alternatives Social Responsibility Niche Markets Pepsi and Coke Zero Calorie Colas Drink Healthy Lifestyle Consumer Profile Adults 18-34
Men & Women
Any Race
Attended or in College
HHI up to $29,999
Lives in the South
County size D
Never married/is engaged Target Market x + y = z Main Idea Rationalization Recommendations Healthier Option Socially Responsible Niche Markets Presented by Krista Balek
BG Advertising BG Advertising Full service Ad Agency
42 Employees
Kansas City, MO
Full transcript