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Dr Pepper New Business Brief
Transcript of Dr Pepper New Business Brief
Threats Product Diet Dr Pepper Product Cohesiveness Healthy Alternatives Social Responsibility Niche Markets Pepsi and Coke Zero Calorie Colas Drink Healthy Lifestyle Consumer Profile Adults 18-34
Men & Women
Attended or in College
HHI up to $29,999
Lives in the South
County size D
Never married/is engaged Target Market x + y = z Main Idea Rationalization Recommendations Healthier Option Socially Responsible Niche Markets Presented by Krista Balek
BG Advertising BG Advertising Full service Ad Agency
Kansas City, MO