Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Dr Pepper New Business Brief

Advrt 336 Final

Krista Balek

on 26 April 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Dr Pepper New Business Brief

Dr Pepper New Business Brief Situation Analysis Industry Company Brand Competition Consumer SWOT Analysis Strengths
Threats Product Diet Dr Pepper Product Cohesiveness Healthy Alternatives Social Responsibility Niche Markets Pepsi and Coke Zero Calorie Colas Drink Healthy Lifestyle Consumer Profile Adults 18-34
Men & Women
Any Race
Attended or in College
HHI up to $29,999
Lives in the South
County size D
Never married/is engaged Target Market x + y = z Main Idea Rationalization Recommendations Healthier Option Socially Responsible Niche Markets Presented by Krista Balek
BG Advertising BG Advertising Full service Ad Agency
42 Employees
Kansas City, MO
Full transcript