Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Site Design
Site Design
Overall learning outcome
- Know what makes as excellent online experience on different platforms
- Be able to review site effectiveness when designing an enhancement
- Understand the rules to follow and the mistakes to avoid
- Be able to converse with any web master, marketer or chief executive about improving your web site
- Be able to explore options for added value through dynamic facilities.
"A website attempts to deliver just three types of Outcomes: Increase revenue. Reduce cost. Improve customer satisfaction/loyalty. That's it. Three simple things". Kaushik 2009
Website goals:
-Help customers to buy something they need
-Help customers find information
-Help customers to save money and time
-Help customers to talk to the organization
-Help customers to enjoy a better web experience.
The perfect landing pages:
Benchmark the quality of brand experience for different types of website:
1 Emotional connection
Q1: I feel related to the type of people who are [X]'s customers.
Q2: I feel as though [X]'s actually cares about me.
Q3: I feel as though [X]'s really understand me.
2 Online experience
Q4: [X]'s website provides easy-to-follow search paths.
Q5: I never feel lost when navigating through [X]'s website.
Q6: I was able to obtain the information I wanted without any delay.
3 Responsive service nature
Q7:[X] is willing and ready to respond to customer needs
Q8: [X]'s website gives visitors the opportunity to 'talk back' to [X].
4 Trust
Q9: I trust [x] to keep my personal information safe
Q10: I feel safe in my transactions with [x]
Essential building elements:
Essentials:
- Questionnaire = Brief
- Sitemap
- Wireframe
- Functions + Integrations
- Content
- Visual design + Typeface
- Legal requirements (IP +W3)
- Testing - Usability evalution
- Digital Marketing planning
UX tools:
-optimizely.com/
-eyequant.com
-Google Analytics
-Bunnyfoot
Website trends >
Example:
http://www.apple.com/uk/mac-pro/
http://jonathanbird.com.au
http://www.theqcamera.com
http://www.fiftythree.com
https://readymag.com
Responsive design:
http://forefathersgroup.com
https://readymag.com
What can go wrong without a planned approach to website design?
- Testing:
- Browsers (MAC and PC)
- Forms
- Screen resolution
- Mobile version
- Errors's page (404 or 301)
- Footer
- Favicon
- SEO
- Launch list
Case study:
The online customer experience pyramid -success factors by Chernatony, L
Sitemap
Wireframe