Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Giant Virgin

No description
by

Xueli Zhao

on 9 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Giant Virgin

Giant Virgin
200 privately held companies
$ 680 million on turnover of $8.1 billion
7.2 billion of total revenue in 2002.....
How does Branson create this miracle??
Human Resource & Internal branding
Internal Branding
——Internal branding is the process of inducing employees' behaviors to ensure
the brand promise delivery to the customers
Internal Branding
Employee Brand Commitment Pyramid
Maslow's hierarchy of need
Internal Branding & HRM Practice in Virgin

HRM & Internal Brand
-Maintaining Virgin Core Values
Innovation
Quality
Customer
Champion
Fun
Recruitment
Virgin recruit people who reflected its brand values.
Have a passion
for new ideas
Think '
differently'
Signs of
creativity
Innovative
Fun
Qualities
expected
Brand Values
Sensitive for
new business opportunity
Quality & Customer champion
Recruitment: Person Organizational Fit
"If you have job fit, you'll have personally experienced that being fully engaged in work" (Csikszentmihalyi)
Attract Talent
Filter out applicants
Increase Work Performance
Doing more with less
Retention and turnover
Work Culture: People-focused
-Virgin employee feel more respected & appreciated within their working environment
Well treatment of staff
Trust
Employees are encouraged to innovate and take risk without the fear of failure
Internal communications community
Group intranet site-Virgin village
Putting fun into functions and organized numerous activities.
Communicating with staff on regular basis
Communication and training: Culture cascading
Innovative HR practices
Talent arrangement and development
Strategic HR practices designed from people side的别的
Flat hierarchy
Inspired Leadership
Branson:
Charismatic Personality
D
elegation skill & Time management skill
Leadership by example
Greater empowerment
Akkarath Ruayrin
Lu Wang
He Zhang
Xueli Zhao
Retention
Motivation
Recruitment
& Selection
Staffing: " Three Golden Rules"
Capability
Loyalty
Satisfaction
Productivity
Value
Loyalty
Value
Satisfaction
Service Profit Chain
Future prospects of Virgins
HRM & Internal Branding

Internal Challenges

Change of organization's leader
External Challenges

Diverse expansion
Customer
Brand fit, culture fit and job fit leader
Delivery of brand images and promises
Enhancing HRM practice
Strategies
Strategies
staff motivation
Reference List

Adams, J,S. (1963). Toward an Understanding of Inequity. Journal of Abnotmal and Social Psychology. pp, 422-36.

Bohlander, G. Q., & Snell, S. (2010). Human resource management. Stamford: Cengage Learning.

Bohlander, G. W., & Snell, S. A. (2010). .Principles of Human Resource Management. Cengage Learning International Offices.

Fiedler, F. (1972). The Effects of leadership training and experience: A contingency model interpretation. Administrative Science Quarterly , 455.

Heskett, J. L., & Sasser, W. E. (1997). Service Profit Chain. New York: Simon and Schuster Inc.

Huitt, W. (2004). Maslow's hierarchy of needs. Educational psychology interactive.

Jackson, S. E., Schuler, R. S., & Werner, S. (2011). Managing human resources. CengageBrain. com.

Jackson, S.E., Shuler. S., ^, Werner, S. (2009). Managing Human Resources (10th ed.) Cengage Mason, OH.

King, C., & Grace, D. (2007). Internal branding: Exploring the employee's perspective. Journal of Brand Management, 15(5), 358-372.

Punjaisri, K., & Wilson, A. (2007). The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15(1), 57-70.







Thank you for attention!
Evaluation
(Punjaisri & Wilson, 2007)
(Bohlander & Snell, 2010) (Heskeit & Sasser, 1997)
(King & Grace, 2007)
(Punjaisri & Wilson, 2007)
(Jackson,Shuler & Werner, 2009)
(Punjaisri & Wilson, 2007)
Full transcript